KMT Brands

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Client: KMT Enterprises
Website: www.valleyofthekings.com

These are some of the brands that will shape and identify the upcoming clothing line for VALLEY OF THE KINGS and VALLEY OF THE QUEENS Authentic Pharaonic Apparel. Also included is the primary identity of the client, KMT Enterprises.

Each brand seamlessly incorporates the overall brand statement, giving homage to it's source of inspiration with a modern, sleek re-interpretation, while retaining their own unique stamp of individuality.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

AMP logo

Client: The Association of Music Producers
Website: www.ampnow.com

The client was looking for a simple, clean yet bold statement to represent the union of professionals from the commercial music industry. Nothing is bolder...in a classic sense...than black and white. The look of the mark was also symbolic on a few fronts. For example, placed side by side, black and white is indicative of a union of a kaleidoscope of backgrounds and ideas (here meant to minimalistically reflect the myriad of musical styles coming together under one banner).

The bold "AMP" in a sleek extended face adds strength and presence. In a subtractive color model, black is essentially all the color wavelengths absorbed—here it is also symbolic of the different music houses joining together.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Pandy Prints

Client: Pandy Prints

This cute little caricature of the owner's pup is the representative mascot of a start-up print stationery and paper company. Their range of services are expected to also feature a unique line of shirt designs, crafts and a comic strip.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Seapony

Client: ARCHE•BLogGER
arche-blogger.blogspot.com/2007/01/illustrate-basics.html

What began as a quick side-trip turned into a nifty opportunity to brand my online forum moniker, Seapony. Drawn, scanned, then digitally rendered using Adobe Illustrator CS, the identity-avatar typographically incorporates both the user's surname's initial and the first letter of her forum moniker. The eye colors change depending on the holiday (as with the bottom right version, which depicts Halloween), season, or like an online "mood ring" the general disposition of the user.

The complete history of the evolution of the name and design can be found in the link under the Client name ARCHE•BLogGER, above.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Victorio-Maria logo

Client: Victorio

The client, a photographer, required a clean, one color identity for his web site and miscellaneous collateral. The striking black and white palette compliments his black and white photographic style, while the 3 color version adds a dash of dramatic color.

For this, a monogram-themed "seal" was developed with the initials of the two names occupying the center along with the five point star, which was of personal significance to the client.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Island Vibes logo

Client: Island Vibes

This distinctive 2 color identity was for a small travel company that offered tours to the Caribbean Islands.

The client required a clean, simple mark that was affordable to reproduce in mass quantities for a wide range of promotional collateral. For this reason it was decided to employ an exotic "silhouette" with the sun the only color—an eye catching red that would be arresting at any size.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

ARCHE•BLogGER Identity

Client: Archetype Design Studio
Website: www.arche-blogger.blogspot.com

As stated in the tag line, ARCHE•BLogGER is a visual exploration inside the Creative Mind. The web log strives to highlight various travails and points of interest within the creative communication industry.

The identity is a variant of the designer's main identity. It serves not only as a unique entity to represent the blog, it also incorporates the distinct, trademark letter-form image that visually ties it to the parent brand of Archetype Design Studio.

Two identities were developed—one which serves as the blog's main banner and one which serves as the footer. The latter serves as a means to keep the brand in focus when they scroll down beyond the view of the main banner. Creating two different proportions makes the mark versatile enough where it can serve a myriad of promotional uses.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Archetype Design Studio Identity

Client: Archetype Design Studio
Website: www.archetypedesignstudio.com

This is the flagship logo for Archetype Design Studio. Nearly a year in the making, this identity has in fact three unique variations.

A full, brilliant blue four color identity (blue symbolic not only for the "service" industry—ADS offers the service of design–and the designer's favorite color), an "A filled" one color for such uses as invoices and fax transmittal sheets and a black and white "outline" form for watermarks, among other applications.

As with the designer's online web log logo, ARCHE•BLogGER, this logo also has the ability to be altered using color and still maintain an appearance that's characteristic to the overall brand. The uniquely designed A letter is both symbolic and descriptive of the designer's unique typographic and creative style.

The overall mark's style was designed like a unique, identifiable signet, which was and continues to be used to give personal authority in lieu of a signature.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.