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December 10, 2007

AMP logo

Client: The Association of Music Producers

The client was looking for a simple, clean yet bold statement to represent the union of professionals from the commercial music industry. Nothing is a classic sense...than black and white. The look of the mark was also symbolic on a few fronts. For example, placed side by side, black and white is indicative of a union of a kaleidoscope of backgrounds and ideas (here meant to minimalistically reflect the myriad of musical styles coming together under one banner).

The bold "AMP" in a sleek extended face adds strength and presence. In a subtractive color model, black is essentially all the color wavelengths absorbed—here it is also symbolic of the different music houses joining together.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.