tag:blogger.com,1999:blog-83028275066873579582024-02-18T22:54:37.417-05:00Archetype Design StudioFeatured projects from Dagmar Jeffrey of Archetype Design Studio.Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comBlogger34125tag:blogger.com,1999:blog-8302827506687357958.post-63607010338704750882010-08-11T00:24:00.007-04:002010-08-11T01:03:17.668-04:00Arcia & Associates Bus Ad<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ5prdKLuT3dM4lX2YK-_XKVMxhOk4__5JnztVWK8pZOEgxmjGpPoIFlqctKujMReEiHGpJI25Yjs4ZepnrN_nHDB1mng_LO27Cadegnd8S0c-rfQlToNUd76AL7hAVwfBlb-DDb78L9YL/s1600/FP-Arcia.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 310px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQ5prdKLuT3dM4lX2YK-_XKVMxhOk4__5JnztVWK8pZOEgxmjGpPoIFlqctKujMReEiHGpJI25Yjs4ZepnrN_nHDB1mng_LO27Cadegnd8S0c-rfQlToNUd76AL7hAVwfBlb-DDb78L9YL/s400/FP-Arcia.jpg" alt="" id="BLOGGER_PHOTO_ID_5504003684801982530" border="0" /></a><br /><span style="font-weight: bold;">Client: The Law Firm of Arcia & Associates</span><br /><br /><div style="text-align: left;">The client requested a clean, eye catching layout for a 30" x 144" king-sized out of home media bus ad that would captivate amidst the bustle of a constant flow of urban pedestrian and auto traffic. It was specifically meant to reach the competitive Hispanic demographic market in the areas he was targeting.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh48KghEsM426ZfhuJAjnEt00MKypzj9EzzI595nBRpF1fCHSyNcmz5FYjjDZ1E9So7w5MBYrHPnCMB3R_oRoNUCevqTqiBIQDswQT6cqcuftDG85zVe_85w2VjvlTHeJi08jYWd-Bv7QGl/s1600/FP-Arcia2.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 308px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh48KghEsM426ZfhuJAjnEt00MKypzj9EzzI595nBRpF1fCHSyNcmz5FYjjDZ1E9So7w5MBYrHPnCMB3R_oRoNUCevqTqiBIQDswQT6cqcuftDG85zVe_85w2VjvlTHeJi08jYWd-Bv7QGl/s400/FP-Arcia2.jpg" alt="" id="BLOGGER_PHOTO_ID_5504003933994094850" border="0" /></a>The image of a pleased, unified family, the use of dominant red color, the choice of grounded sans serif, plus the confident slogan and tagline work harmoniously to compliment the unwavering strength and determination in pursuing a satisfied outcome in each case which has been a benchmark of his firm for many years.<br /><br />The ad has currently brought numerous positive feedback from existing clients and new inquiries alike. As a result, plans are in development to possibly expand their promotion and incorporate this design layout into a marketing campaign in their upcoming overall branding initiative into other areas of interest.</div><br /><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2010 Dagmar Jeffrey. </span></span><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-66179013572286458392010-04-01T18:38:00.006-04:002010-04-07T02:23:14.470-04:00Preferred Dental Care Bus Ad<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxw8LFtJ-s6khZ1i8FXv8I0Z2E087kiW2EUE7d7Mp1-I_RMd19qK_mfYJjaqk2jHwXb-drzggT6VH54Y4Y2cPOfQOtOHBYb9vHc2xfZ5H0OE2fkdjDz-wXDJ4aOD8QfwgM6FRdpiVbPcMN/s1600/FP-Pref2.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 310px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxw8LFtJ-s6khZ1i8FXv8I0Z2E087kiW2EUE7d7Mp1-I_RMd19qK_mfYJjaqk2jHwXb-drzggT6VH54Y4Y2cPOfQOtOHBYb9vHc2xfZ5H0OE2fkdjDz-wXDJ4aOD8QfwgM6FRdpiVbPcMN/s400/FP-Pref2.jpg" alt="" id="BLOGGER_PHOTO_ID_5457265019109701234" border="0" /></a><br /><span style="font-weight: bold;">Client: Preferred Dental Care</span><span style="font-weight: bold;"><br />Website: <a href="http://www.stecherandhorowitz.org/"></a></span><a href="http://www.pdc.gs/">www.pdc.gs</a><br /><br /><div style="text-align: left;">The client requested an arresting design of a 30" x 144" King Size bus ad to launch their out of home media promotion. To compliment their existing marketing strategy, the image that is currently used on their current promotional collateral (based on their market research) was implemented into the layout to strengthen their overall branding initiative.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAjtjgWJwbsKyZhkBdnuDxKmICmapnPvlLH8X-nHmpIHliG4sLnveayAaQj5OxvZJ3NLUrpLDtISvH8hjGIwJ36DKTJlcEly3-jdHbqb8B07VGUqyhURBCCI1xtWwiOtCuYwe4Rxn1qMHT/s1600/FP-Pref1.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 310px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAjtjgWJwbsKyZhkBdnuDxKmICmapnPvlLH8X-nHmpIHliG4sLnveayAaQj5OxvZJ3NLUrpLDtISvH8hjGIwJ36DKTJlcEly3-jdHbqb8B07VGUqyhURBCCI1xtWwiOtCuYwe4Rxn1qMHT/s400/FP-Pref1.jpg" alt="" id="BLOGGER_PHOTO_ID_5457265013448200370" border="0" /></a>The color palette was drawn from the image and their identity for several purposes. It created a nice balance and flow to prevent the image, which took up the whole right corner, from making it feel "heavy". It sectioned while subtly strengthening the cohesion between the blocks of copy and the image, unifying them. Finally, it reinforced the hierarchy of the most important information.<br /><br />On a moving vehicle where potential consumers usually have a window of a few seconds to read the ad that adorns it, it was important to cull the unnecessary information from the layout and create a storybook-like flow, ideally leading the potential consumer towards the main message. For this reason it was decided to center the identity with the slogan, "We care for people, not just teeth" next to the image of the smiling pearly whites biting into a delicious peach. Based on it's initial run, it has thus far been positively received.<br /></div><br /><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2010 Dagmar Jeffrey. </span></span><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-37251209788552046012009-06-15T01:19:00.004-04:002009-06-15T01:28:25.076-04:00SHF NYIPC Ads<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSO2BV1MuQ_LaY2Uw-fckRvV-e4KNHcczoThzcywaDQiU1bjSds52JsrJgzeRs-WriBIfhm8kJgi7D0aXR0AQ3tNWiHXnadQcRpJyTrnZ53jfxYt08QA0XEy9Apbd0Ig7ZiER7wdY2eTTn/s1600-h/FP-SHF-AT-ad.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 350px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSO2BV1MuQ_LaY2Uw-fckRvV-e4KNHcczoThzcywaDQiU1bjSds52JsrJgzeRs-WriBIfhm8kJgi7D0aXR0AQ3tNWiHXnadQcRpJyTrnZ53jfxYt08QA0XEy9Apbd0Ig7ZiER7wdY2eTTn/s400/FP-SHF-AT-ad.jpg" alt="" id="BLOGGER_PHOTO_ID_5347421193140058626" border="0" /></a><span style="font-weight: bold;">Client: The Stecher and Horowitz Foundation</span><span style="font-weight: bold;"><br />Website: <a href="http://www.stecherandhorowitz.org/">www.stecherandhorowitz.org </a></span><br /><br /><div style="text-align: left;">The clients requested two different ads to announce the call to entry for the 5th NYICP (New York International Piano Competition). The arresting layout was inspired by a previous ad for Alink Argerich. The varied dimensions of the two ads necessitated some creative modifications in the layout to preserve it's brand cohesiveness and design integrity.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxC1qPQXLU1Sxey26hJEn7Gpg6tpxVmWPFavdgHt7MF_BCuYhnatyGDfEmP9Zkf82n_Yv5xOyIvX_xyfuDsOErGvyCcdNTd6uDXWmUmMsGVpG0qKStokvBj-r01fO6ZLCYBnkJJ2htY_aR/s1600-h/FP-SHF-J-ad.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 344px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxC1qPQXLU1Sxey26hJEn7Gpg6tpxVmWPFavdgHt7MF_BCuYhnatyGDfEmP9Zkf82n_Yv5xOyIvX_xyfuDsOErGvyCcdNTd6uDXWmUmMsGVpG0qKStokvBj-r01fO6ZLCYBnkJJ2htY_aR/s400/FP-SHF-J-ad.jpg" alt="" id="BLOGGER_PHOTO_ID_5347421192054587298" border="0" /></a>The color ad was printed for American Music Teacher Magazine, while the black and white ad was published for the Juilliard School of Music.<br /></div><br /><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2009 Dagmar Jeffrey. </span></span><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-73215224555389028282009-06-15T01:00:00.006-04:002009-06-15T01:34:55.926-04:00SHF NYIPC Alink Argerich Ad<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2RolzlQuik8b2Zvst7PnqSzSLLpVRjQpCRtT8gAtLxE5lfWwLUTQyFEC1GILREv1e1_2T3bVNmOegXnnz71d1tE_5n1O0kxKoedHsPvLT42ba9o1AGqFGpSLMdG4zTdeLWdP075dmPoAa/s1600-h/FP-SHF-AAd.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 310px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2RolzlQuik8b2Zvst7PnqSzSLLpVRjQpCRtT8gAtLxE5lfWwLUTQyFEC1GILREv1e1_2T3bVNmOegXnnz71d1tE_5n1O0kxKoedHsPvLT42ba9o1AGqFGpSLMdG4zTdeLWdP075dmPoAa/s400/FP-SHF-AAd.jpg" alt="" id="BLOGGER_PHOTO_ID_5347416145514852690" border="0" /></a><span style="font-weight: bold;">Client: The Stecher and Horowitz Foundation</span><span style="font-weight: bold;"><br />Website: <a href="http://www.stecherandhorowitz.org/">www.stecherandhorowitz.org </a></span><br /><br /><div style="text-align: left;">The clients requested an ad (preferably with no bleed) to announce the call to entry for the 5th NYICP New York International Piano Competition. The arresting layout was based off of a cover from an existing brochure mailer designed by the same creative. It pictures Mr. Allen Yueh, the first prize winner from the 4th piano competition. Also featured is their signature brand, The Competition Egg, created by Theo Fabergé.<br /><br />Published in Alink Argerich, a music trade publication.<br /></div><br /><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2009 Dagmar Jeffrey. </span></span><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-60878194114651226692009-06-15T00:27:00.007-04:002009-06-15T01:52:06.432-04:00HAFOP Treasures Gala Reception<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPqCeR-yaonGwaqEYZ1m87aDXkjXx3t7OOLlQJirxv1i1o4F7TzlgDnZm9g3M17fVxf4-MzLd4bKLFaOhtA5RSUSpC6l0wt4-dped_J_ZmVQ7v8qO1OTDqk_MjGW2astdZsqVgN_Fgnsue/s1600-h/FP-HAFOP-TL1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 310px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPqCeR-yaonGwaqEYZ1m87aDXkjXx3t7OOLlQJirxv1i1o4F7TzlgDnZm9g3M17fVxf4-MzLd4bKLFaOhtA5RSUSpC6l0wt4-dped_J_ZmVQ7v8qO1OTDqk_MjGW2astdZsqVgN_Fgnsue/s400/FP-HAFOP-TL1.jpg" alt="" id="BLOGGER_PHOTO_ID_5347406446637379970" border="0" /></a><span style="font-weight: bold;">Client: Health Advocates for Older People</span><span style="font-weight: bold;"><br />Website: <a href="http://www.hafop.org/">www.hafop.org </a></span><br /><br /><div style="text-align: left;">Invitation set that included an insert and donation RSVP card for the Health Advocates for Older People's annual Treasurer's Gala Reception honoring Ms. Charlotte Armstrong and Mr. Martin Bergman.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGopD1BMOEn0z86xK3f3HTboUKzi_kvvxWw4yQ_hy7a_CU1YDrYH-pQVK3D3ZU6KzEGunpIemFuqwb8ev5l2XYAZMNooHkWl9gSjWTQRAuWTagpL-skVSAq2xzI1tdSNRson-dUgfR9KFp/s1600-h/FP-HAFOP-TL2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 310px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGopD1BMOEn0z86xK3f3HTboUKzi_kvvxWw4yQ_hy7a_CU1YDrYH-pQVK3D3ZU6KzEGunpIemFuqwb8ev5l2XYAZMNooHkWl9gSjWTQRAuWTagpL-skVSAq2xzI1tdSNRson-dUgfR9KFp/s400/FP-HAFOP-TL2.jpg" alt="" id="BLOGGER_PHOTO_ID_5347427844580508162" border="0" /></a>The designer worked within a pre-existing format, communicating retouching, typesetting and layout recommendations through ongoing meetings with the client and designer. Paper stock and colors that best exemplified a light spring feel and their identity's red branding color were implemented to tie the invitation itself to the date which the event was to be held.<br /></div><br /><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2009 Dagmar Jeffrey. </span></span><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-69678479690030633432009-06-14T16:07:00.003-04:002009-06-15T00:05:50.676-04:00SHF Gala Program Journal<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWyn4hnNoQ-emDyJvQBunsWI_PIGeQLwcJ_-FnZ9E3iT91ViocZjLhqLA3Gjx7rc17xI9kFsOzfYTHIQvINvnvijjsrdJkfhm_5npeFSL2UstzaRPXTTIu_Rxbc6InCddt78yEBpxuxdFN/s1600-h/FP-SHF-J1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 310px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWyn4hnNoQ-emDyJvQBunsWI_PIGeQLwcJ_-FnZ9E3iT91ViocZjLhqLA3Gjx7rc17xI9kFsOzfYTHIQvINvnvijjsrdJkfhm_5npeFSL2UstzaRPXTTIu_Rxbc6InCddt78yEBpxuxdFN/s400/FP-SHF-J1.jpg" alt="" id="BLOGGER_PHOTO_ID_5347370129273013570" border="0" /></a><span style="font-weight: bold;">Client: The Stecher and Horowitz Foundation</span><span style="font-weight: bold;"><br />Website: <a href="http://www.stecherandhorowitz.org/">www.stecherandhorowitz.org </a></span><br /><br /><div style="text-align: left;">This 54 page program journal was designed for the The Stecher and Horowitz Foundation's 5oth Anniversary Gala and Fundraiser, and was distributed the evening of the event to commemorate the occasion.<br /><br />The Stecher and Horowitz Foundation recently celebrated 50 years of, in their words, <span style="font-style: italic;">incubating talent in the world of classical music</span>. This world-renowned organization also mentor and encourage aspiring young musicians to nurture their career by showcasing their talent to audiences across the country.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw-t4B-iz8a3gz6nzXL85WeLe0aR6bgFZVhq0IqvFwx3AxxTFun2X14CI2Bv4j1YUjC5xde5JTf0j-UbFH-kJN_n6O37q62ua8Z4cL9wUMvP-a5TizKEf-jlyTY8LnhlJMykCZzZm5lequ/s1600-h/FP-SHF-J4.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 310px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw-t4B-iz8a3gz6nzXL85WeLe0aR6bgFZVhq0IqvFwx3AxxTFun2X14CI2Bv4j1YUjC5xde5JTf0j-UbFH-kJN_n6O37q62ua8Z4cL9wUMvP-a5TizKEf-jlyTY8LnhlJMykCZzZm5lequ/s400/FP-SHF-J4.jpg" alt="" id="BLOGGER_PHOTO_ID_5347370137148462130" border="0" /></a>The cover is adorned by the famous silhouette of the foundation's two distinguished honorees, celebrated concert pianists Messers. Stecher and Horowitz. It is reminiscent of their invitation design, a creative decision which subconsciously strengthened their brand and tied it with the event itself.<br /><br />The inside of the 8.5" perfectly bound square journal was divided into sections—letters of congratulations from various ruling bodies from New York; a section on the Foundation and it's history; and along with the inside covers and back cover, sponsored ads that were divided into gold, silver, black half and quarter page ads wrapped in an elegant complimentary border of either gold metallic, silver metallic or black ink.<br /></div><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifGeUfHdPqegMw0Y_2J02JVbmi6XhurxTgHUDQqyy0mgbO3Zcg4nt8PaFZp2_RCwb3mAWkqxk1smmi8hO98xwNlkSoH1ZBfwtHVYGBz23fX8Bf2kIvVMkRoF-irSrGNCmbv74d-8VqbEyc/s1600-h/FP-SHF-J2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 310px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifGeUfHdPqegMw0Y_2J02JVbmi6XhurxTgHUDQqyy0mgbO3Zcg4nt8PaFZp2_RCwb3mAWkqxk1smmi8hO98xwNlkSoH1ZBfwtHVYGBz23fX8Bf2kIvVMkRoF-irSrGNCmbv74d-8VqbEyc/s400/FP-SHF-J2.jpg" alt="" id="BLOGGER_PHOTO_ID_5347370130126313058" border="0" /></a><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2009 Dagmar Jeffrey. </span></span><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-62816517568041348952009-06-13T21:43:00.009-04:002009-06-15T01:36:30.261-04:00SHF Gala Invitation Set<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGvkKrP60KaOB7zg4XxtacCcYwfyItfV51IFYVMFwz-FaR-l4JB1ra4vF-RIkx1P8dYeJALDMES2w9Vx4mgn5RannRx9KN1K7e8f0kYLBUxPh8PQwVqpu28MiLbZcXKo1VktZnSYE84Asr/s1600-h/FP-SHF-C3.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 310px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGvkKrP60KaOB7zg4XxtacCcYwfyItfV51IFYVMFwz-FaR-l4JB1ra4vF-RIkx1P8dYeJALDMES2w9Vx4mgn5RannRx9KN1K7e8f0kYLBUxPh8PQwVqpu28MiLbZcXKo1VktZnSYE84Asr/s400/FP-SHF-C3.jpg" alt="" id="BLOGGER_PHOTO_ID_5347005569038910146" border="0" /></a><span style="font-weight: bold;">Client: The Stecher and Horowitz Foundation</span><span style="font-weight: bold;"><br />Website: <a href="http://www.stecherandhorowitz.org/">www.stecherandhorowitz.org </a></span><br /><br /><div style="text-align: left;">This invitation, insert (not pictured) and donation RSVP set was designed to promote The Stecher and Horowitz Foundation's 5oth Anniversary Gala and Fundraiser. It followed the save their date postcard mailer.<br /><br />The Stecher and Horowitz Foundation recently celebrated 50 years of, in their words, <span style="font-style: italic;">incubating talent in the world of classical music</span>. This world-renowned organization also mentor and encourage aspiring young musicians to nurture their career by showcasing their talent to audiences across the country.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiM3iwtaeQk4LtMsUBF3ENWKvytxg4Qbc_D8Q2YujsLBILQckQeOtTN8o9PtWoH3ddBgsiAlNF5DCDnZtPXmTZhDqKAl4mYOiJRXOGcOEBGUZ7TV1NFu5zkA237vzNl0TMqwSk0eI0oqfD0/s1600-h/FP-SHF-C2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 310px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiM3iwtaeQk4LtMsUBF3ENWKvytxg4Qbc_D8Q2YujsLBILQckQeOtTN8o9PtWoH3ddBgsiAlNF5DCDnZtPXmTZhDqKAl4mYOiJRXOGcOEBGUZ7TV1NFu5zkA237vzNl0TMqwSk0eI0oqfD0/s400/FP-SHF-C2.jpg" alt="" id="BLOGGER_PHOTO_ID_5347005571795717058" border="0" /></a>To commemorate the occasion, a gold metallic ink was used in this two color piece to reinforce their anniversary year. The designer re-scanned and updated a "gently used" silhouette image of the foundation's two distinguished honorees, celebrated concert pianists Messers. Stecher and Horowitz, which was used to originally commemorate their foundation's 35th anniversary. The back exterior cover features their signature brand, The Competition Egg, created by Theo Fabergé.<br /><br />Back then, the sihouette scan was printed on a silver metallic paper stock. Printing on a glossy white stock with a gold metallic ink instead afforded the designer the opportunity to use the negative space as a third color, filling in the Steinway logo, piano keys, cumberbunds and other accents on the front and back of the invite "white". This ultimately reinforced their previous branding in a refreshing way, and added a vibrant bit of depth that was appreciated by sponsors, alumni and patrons of then and now. The inside was delicately accented using the same gold ink to compliment the exterior.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiG1H5O-4WyDQDLLnlmIFiKqznDr13skU-7peED0hqai2r3zeKmhLuFw0Z_K9CwgKgoartf_AYJZvFGunoe2bk2WsX3-6BeIb8S_zPet9WCSPRZsGhiA9LVT21cOMgXD9la8JI5qBWrV4xe/s1600-h/FP-SHF-C1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 310px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiG1H5O-4WyDQDLLnlmIFiKqznDr13skU-7peED0hqai2r3zeKmhLuFw0Z_K9CwgKgoartf_AYJZvFGunoe2bk2WsX3-6BeIb8S_zPet9WCSPRZsGhiA9LVT21cOMgXD9la8JI5qBWrV4xe/s400/FP-SHF-C1.jpg" alt="" id="BLOGGER_PHOTO_ID_5347008110925999858" border="0" /></a>The invitation and RSVP were printed on a 100# dull coat cover and (the exterior of the invitation) dry varnished, with pastelle A7 and A2 deckle edged envelopes. The inserts were printed on 28# transluscent vellum with black ink.<br /></div><br /><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2009 Dagmar Jeffrey. </span></span><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-85096187931188607652009-06-10T23:12:00.006-04:002009-06-11T00:32:20.606-04:00Gutenberg Holiday Card<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOqjk3VcsAtncVx8I7bpZAy6W7p7YmfUsER4rx4s8cnI-xWD8mjtBKlSJYyM7hVTjZ3A3ZjPvt8ByUbD8blOlp70DtwOHYTK46UO7yHmf-NJrWHWFhEelqVSj1STIvXB5aoEWpFWC3xQWr/s1600-h/FP-Gutprintcd1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 310px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOqjk3VcsAtncVx8I7bpZAy6W7p7YmfUsER4rx4s8cnI-xWD8mjtBKlSJYyM7hVTjZ3A3ZjPvt8ByUbD8blOlp70DtwOHYTK46UO7yHmf-NJrWHWFhEelqVSj1STIvXB5aoEWpFWC3xQWr/s400/FP-Gutprintcd1.jpg" alt="" id="BLOGGER_PHOTO_ID_5345917989082230530" border="0" /></a><span style="font-weight: bold;">Client: Gutenberg Printing</span><span style="font-weight: bold;"><br /></span><br />The client was looking for a corporate, but not sterile feeling, two color holiday card and matching envelope for their clientelle that would stand out when placed together with other holiday cards. The solution was immediate. Instead of choosing different oft used combinations of green, red, blue, silver and gold, take a bold departure and go with a deep candy apple red with black accents.<br /><div style="text-align: left;"><br />For this the designer wanted to strike a balance between convention and avant garde. Whilst the colors took a dramatic constructivist direction, the symbolism remained traditionally secure. A non-holiday specific snowflake shape and holly...albeit, black-leafed holly...was implemented to maintain one's focus on the festive message. The use of the color was multi-purposed. Black is said to be the presence of all color, an appropriate symbol for a printing company. The deep red stongly reinforces the holiday warmth of the season (red being associated with Santa, Pointsettias and the like). The snowflake in a dynamic angle radiates from the G letterform, reminding the viewer of the card's theme as soon as they begin to read. The dynamically sloped angle of the red background color shapes the negative space into a vision of a snow-capped landscape, making a two color print job magically look like three.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6OtRh-_LIZZw3At36mDs3M8Xi8GbzvV7mAIYaYWFrUCQltzdhbVPNDVzvArFADf_jmhhjp-HJ_5Id3hovEjAAdFF4hiscE7zBk14BFsM85foLA1TVp2TGeMDI5nQLcvrmGBqhKiL_teJO/s1600-h/FP-Gutprintcd2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 310px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6OtRh-_LIZZw3At36mDs3M8Xi8GbzvV7mAIYaYWFrUCQltzdhbVPNDVzvArFADf_jmhhjp-HJ_5Id3hovEjAAdFF4hiscE7zBk14BFsM85foLA1TVp2TGeMDI5nQLcvrmGBqhKiL_teJO/s400/FP-Gutprintcd2.jpg" alt="" id="BLOGGER_PHOTO_ID_5345917993871691442" border="0" /></a>Inside a simple, thoughtful, warm message of good will was extended to their clients.<br /><br />The tent card was printed and scored on a 100# two sided lustro dull coat cover stock. The matching A7 envelope was printed on the square flap of a cougar white wove stock.<br /></div><br /><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2009 Dagmar Jeffrey. </span></span><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-29453350713599871652009-06-08T03:02:00.006-04:002009-06-11T02:50:36.149-04:00SHF Save the Date Mailer<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxGhEgB7ef1o35SOf5dLaif5LypimMYCOLCEHO6GO63Qx2xPMv1WW9JLzwXcuqd0-wWODbsmy_CK1775tnUdOLp2ZLdeyGYl_n8Ce_XfhFmYremmV2oiwjX1KW1agJDTnzSmRtlE0m4fmg/s1600-h/FP-SHF-STD1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 310px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxGhEgB7ef1o35SOf5dLaif5LypimMYCOLCEHO6GO63Qx2xPMv1WW9JLzwXcuqd0-wWODbsmy_CK1775tnUdOLp2ZLdeyGYl_n8Ce_XfhFmYremmV2oiwjX1KW1agJDTnzSmRtlE0m4fmg/s400/FP-SHF-STD1.jpg" alt="" id="BLOGGER_PHOTO_ID_5344861383745313378" border="0" /></a><br /><span style="font-weight: bold;">Client: The Stecher and Horowitz Foundation</span><span style="font-weight: bold;"><br />Website: <a href="http://www.stecherandhorowitz.org/">www.stecherandhorowitz.org </a></span><br /><br /><div style="text-align: left;">This save the date card was designed to promote The Stecher and Horowitz Foundation's 5oth Anniversary Gala and Fundraiser. It preceded the rest of the invitation set, which was designed a short while afterwards.<br /><br />The Stecher and Horowitz Foundation recently celebrated 50 years of, in their words, <span style="font-style: italic;">incubating talent in the world of classical music</span>. This world-renowned organization also mentor and encourage aspiring young musicians to nurture their career by showcasing their talent to audiences across the country.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig-hxOa0mS6K62_hvc2kX6JQSttX-bLqtAM35rGThi4B2UCJhLrO7Syodwnk9TcxgAVl0cneQ571XgSmyHfe0KzYiXHVvsw_iSQOI_KIsj0pyM003Otz5v3OYHDBNJxvSGlt6PAPgmuDZD/s1600-h/FP-SHF-STD2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 310px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig-hxOa0mS6K62_hvc2kX6JQSttX-bLqtAM35rGThi4B2UCJhLrO7Syodwnk9TcxgAVl0cneQ571XgSmyHfe0KzYiXHVvsw_iSQOI_KIsj0pyM003Otz5v3OYHDBNJxvSGlt6PAPgmuDZD/s400/FP-SHF-STD2.jpg" alt="" id="BLOGGER_PHOTO_ID_5344861382830442162" border="0" /></a>To commemorate the occasion, a gold metallic ink was used in this two color piece to reinforce their anniversary year. The designer created an Art-Deco inspired feel through the use of typography and by digitally illustrating a partial outline of the inside overhead view of a grand piano. It formed an industry-unique frame for the image of the foundation's two distinguished honorees, celebrated concert pianists Messers. Stecher and Horowitz. The illustration was also repeated on the other side in gold ink to separate the return address information from the recipient's, and to reinforce the Art-Deco inspiration, their golden anniversary, and the musical genre itself.<br /><br />The entire piece was printed on a 100# two sided semi-coated carolina cover stock. Although a gloss covered stock would have made the gold pop more, using it would have increased the probability of mutilation while in transit because the glossy stock often "slips" and gets caught in the post office's many conveyor belts. Using a matte stock (which offers the least occurance of mutilation in transit) would not have given the halftone image enough pop and detail.<br /></div><br /><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2009 Dagmar Jeffrey. </span></span><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-73427530321054436432009-06-08T01:16:00.011-04:002009-06-08T04:16:51.149-04:00The Joy of the Stecher and Horowitz Foundation<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0wj7HxoiXh_vlRiaBa79IQE8mLhQKd3Wr9xMRnxGdpRU07GOCXi9degjnfJOe6FUrIMdd2rrKmU4bek6A3-_I2fYQH_Fva0zJ1KWXrkrL2EJKE_aKxdNx5Vu06UYQfymJrGMwPJ8Ja8tg/s1600-h/FP-SHFBro1a.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 310px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0wj7HxoiXh_vlRiaBa79IQE8mLhQKd3Wr9xMRnxGdpRU07GOCXi9degjnfJOe6FUrIMdd2rrKmU4bek6A3-_I2fYQH_Fva0zJ1KWXrkrL2EJKE_aKxdNx5Vu06UYQfymJrGMwPJ8Ja8tg/s400/FP-SHFBro1a.jpg" alt="" id="BLOGGER_PHOTO_ID_5344839334204869330" border="0" /></a><span style="font-weight: bold;">Client: The Stecher and Horowitz Foundation</span><span style="font-weight: bold;"><br />Website: <a href="http://www.stecherandhorowitz.org/">www.stecherandhorowitz.org </a></span><br /><br /><div style="text-align: left;">This 8 panel letterfold brochure was designed to promote The Stecher and Horowitz Foundation as part of their marketing campaign.<br /><br />The Stecher and Horowitz Foundation recently celebrated 50 years of, in their words, <span style="font-style: italic;">incubating talent in the world of classical music</span>. This world-renowned organization also mentor and encourage aspiring young musicians to nurture their career by showcasing their talent to audiences across the country.<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitW_-MdGYDMrBUZIqhN5eQSZqHwDvdbmUcHw-6E8VWCswknKGe58DXlj8Vj49_7yjwgWExYzDAJYuOGx_EaiFJSbf1t00PxC7bvCJ93RRHnunZ5ESl5g17idwjCK-ABThQ-tnnZfbIhM2E/s1600-h/FP-SHFBro2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 310px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitW_-MdGYDMrBUZIqhN5eQSZqHwDvdbmUcHw-6E8VWCswknKGe58DXlj8Vj49_7yjwgWExYzDAJYuOGx_EaiFJSbf1t00PxC7bvCJ93RRHnunZ5ESl5g17idwjCK-ABThQ-tnnZfbIhM2E/s400/FP-SHFBro2.jpg" alt="" id="BLOGGER_PHOTO_ID_5344842473965606050" border="0" /></a>The red color was selected to entice attention to the final piece once it was printed. The color also served to frame and unify the client's promotional images as one unit, extending from one panel to the next. The images themselves complimented each heading within the sectioned brochure. Contemporary clean lines helped to delineate each image with it's respective section, and strongly reinforced the content's hierarchy, fluidly leading the reader throughout the brochure, like notes on a music sheet.<br /><br />The brochure was so well received that it's cover layout was incorporated into their promotional branding. Similarly designed ads have since appeared in various musical industry trade magazines.<br /></div><br /><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2009 Dagmar Jeffrey. </span></span><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-31696188465256785662008-07-09T11:39:00.009-04:002008-07-16T13:33:16.261-04:00Change Of Address Card<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMfJzWMsaovIj_8A3FwSpgFhTWVp5b-dTZ6TYq-2OaMPvmoB92m4odk6yZ5XDwYcVvN-8SeEVVdvUcRjXYLp_P8D32TgHv-tdlfVbbikE0PG-PPjcd4fbNQbZo6Jb6jkjaBY1HASrXeFiy/s1600-h/COA-card.gif"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMfJzWMsaovIj_8A3FwSpgFhTWVp5b-dTZ6TYq-2OaMPvmoB92m4odk6yZ5XDwYcVvN-8SeEVVdvUcRjXYLp_P8D32TgHv-tdlfVbbikE0PG-PPjcd4fbNQbZo6Jb6jkjaBY1HASrXeFiy/s400/COA-card.gif" border="0" alt="" id="BLOGGER_PHOTO_ID_5221067523024658978" /></a><div style="text-align: left;"><span class="Apple-style-span" style="font-weight: bold; ">Client: J.D.</span><br /></div><div><span class="Apple-style-span" style="font-style: italic;"><span class="Apple-style-span" style="color: rgb(204, 102, 0);">copy has been changed to preserve privacy.</span></span><div><div><br /></div><div>The flourish on the change of address card is pen and ink. It serves a functional purpose as well as an aesthetic one. It forms both a dividing element and frame between the contact information and the heading. It also compliments the off-centered typographic layout, conveying a bit of casual warmth which is perfect for the targeted recipients.</div><div><br /></div><div><span class="Apple-style-span" style="font-style: italic;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="color: rgb(153, 0, 0);">©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.</span></span></span></div><div><span class="Apple-style-span" style="color: rgb(153, 0, 0); font-style: italic;font-size:13px;"><br /></span></div></div></div>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-6268061813432386322008-04-29T01:33:00.009-04:002008-05-19T22:39:37.153-04:00Spec: The Real Monster<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2rIo4MLUN-sOT2pfu1duacF_1n3WV-1Q3KC6xPwESLWy5jgYJqFQK6_UtgmJJ28-JrnzHXH6yReluvMji-UBIli4W5DnA9tvbUoFmwVc5VsyUBwNjRdN4_beqEMOqMyYydavxgRTBAu4g/s1600-h/FP-no!spec_poster.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2rIo4MLUN-sOT2pfu1duacF_1n3WV-1Q3KC6xPwESLWy5jgYJqFQK6_UtgmJJ28-JrnzHXH6yReluvMji-UBIli4W5DnA9tvbUoFmwVc5VsyUBwNjRdN4_beqEMOqMyYydavxgRTBAu4g/s400/FP-no!spec_poster.gif" alt="" id="BLOGGER_PHOTO_ID_5194544667322171122" border="0" /></a><span style="font-weight: bold;">Client: no!spec</span> <span style="font-weight: bold;"><br />Website: </span><a href="http://www.no-spec.com/archives/poster-by-dagmar-jeffrey/"><span style="font-weight: bold;">www.no-spec.com</span></a><br /><br /><div style="text-align: left;">This pro-bono poster was designed and donated to the anti-speculative organization.<br /><br />Spec work is a commonly employed unethical practice that target designers and is normally masked under the guise of a contest or test of skill using actual, active client projects for little or no compensation to the creative.<br /><br />Another well known beast that like-wise preys on the innocent in similar fashion was employed as a simple, yet impacting psychological comparison.<br /></div><br /><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2008 Dagmar Jeffrey. </span></span><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-71403943707733141022008-04-12T23:42:00.006-04:002008-07-16T13:33:34.583-04:00Baby Shower Invitation<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitDtot3colKLWUlUfEZkqh1GlTjJNhLIP0SM6bhDbh9ZHx3OaG8_AlRIrXl5N-sIWNwLj8HPgz9N70_xo_NdUGgVOfIR_bKPegEPuscCJZyawyLw52pBIUVYlsdgllMvLBfyeEsgSleUti/s1600-h/FP-showerinvite.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitDtot3colKLWUlUfEZkqh1GlTjJNhLIP0SM6bhDbh9ZHx3OaG8_AlRIrXl5N-sIWNwLj8HPgz9N70_xo_NdUGgVOfIR_bKPegEPuscCJZyawyLw52pBIUVYlsdgllMvLBfyeEsgSleUti/s400/FP-showerinvite.gif" alt="" id="BLOGGER_PHOTO_ID_5188570645287284050" border="0" /></a><span style="font-weight: bold;">Client: A. Thom<br /></span><span style="font-style: italic; color: rgb(204, 153, 51);font-family:georgia;">names and information changed to preserve privacy.</span><span style="font-weight: bold;"><br /></span><br />The client requested a tropical vibe which also marked the gender of the soon-to-be newborn.<br /><br />The theme of "Three is a Magic Number" was inspired in part by (now owned by) Disney's <span style="font-style: italic;">School House Rock's</span> tender tune of the same name, which taught children their three times tables and to a minor degree, the symbolic significance of the number of three in history.<br /><br />This will be the couple's third (and I have been told "last") child. It was also a sweet way to include the other two small children in the imminent arrival of their sister and on a more subtle level, included the entire family in one form or another on the invitation.<br /><br /><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2008 Dagmar Jeffrey. </span></span><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-15243630018226392632008-02-08T22:08:00.000-05:002008-02-08T23:33:10.451-05:00Valley of the Kings/Valley of the Queens Teaser Site<div style="text-align: center;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMbX3eHQTThP5a49mMcw0DuRt_u8w2hrqoVNadQ9aek3qtCH2671KAB1diGxvoYpcWcYd7JvNjBA0Nupz1xQvISF7xRkhiB_fQSXXVA9jmCCelRVkgdHeh4bhWFeucri-gdu_cFox3CeZo/s1600-h/FP-KMT_WEB.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMbX3eHQTThP5a49mMcw0DuRt_u8w2hrqoVNadQ9aek3qtCH2671KAB1diGxvoYpcWcYd7JvNjBA0Nupz1xQvISF7xRkhiB_fQSXXVA9jmCCelRVkgdHeh4bhWFeucri-gdu_cFox3CeZo/s400/FP-KMT_WEB.gif" alt="" id="BLOGGER_PHOTO_ID_5164815183911004178" border="0" /></a><br /></div><span style="font-weight: bold;">Client: KMT Enterprises</span> <span style="font-weight: bold;"><br />Website: </span><a style="font-weight: bold;" href="http://www.valleyofthekings.com/">www.valleyofthekings.com</a><span style="font-weight: bold;"> | </span><a style="font-weight: bold;" href="http://www.valleyofthequeens.com/">www.valleyofthequeens.com</a><br /><br />This teaser site marks the first step in the brand launch of the online web store of the clothing and accessories line respectively called VALLEY OF THE KINGS and VALLEY OF THE QUEENS, Authentic Pharaonic Apparel.<br /><br />It introduces some of the famous representatives (with extraordinary credentials) who interact with the audience while they diligently perform their appointed tasks throughout the site.<br /><br />Moreover, it features distinctive navigation icons, a synopsis of the epic story behind the brand, a chance to subscribe for updates and their newsletter, a page that showcases the Valley of the Kings/Valley of the Queens Official Cinematic Poster and probably one of the niftiest features, a link dedicated to the Official Website Soundtrack. It contains a selection of seven short interactive tracks from the double-CD, masterfully composed by Brian LaShure.<br /><br />The second site...or more aptly, the second phase, is currently in production.<br /><br /><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2008 Dagmar Jeffrey. </span></span><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-81256334783819290042008-02-08T21:54:00.001-05:002008-02-08T23:40:36.247-05:00KMT Brands<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcTZ8yxCZycivhTN7xe4rWy3_o6QQkZIBWioXPN-UIl3Xbt0AY0YcZc68Yn21pFhZ9uZY1UoaOlztOve81kF5bdVBCUAmnXVRTNJsWNyigrTkrxNSH6o6No7dNrmYdxtzWgjVq7H400TZJ/s1600-h/FP-KV_logos.gif"></a><div style="text-align: center;"><div style="text-align: left;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcTZ8yxCZycivhTN7xe4rWy3_o6QQkZIBWioXPN-UIl3Xbt0AY0YcZc68Yn21pFhZ9uZY1UoaOlztOve81kF5bdVBCUAmnXVRTNJsWNyigrTkrxNSH6o6No7dNrmYdxtzWgjVq7H400TZJ/s1600-h/FP-KV_logos.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcTZ8yxCZycivhTN7xe4rWy3_o6QQkZIBWioXPN-UIl3Xbt0AY0YcZc68Yn21pFhZ9uZY1UoaOlztOve81kF5bdVBCUAmnXVRTNJsWNyigrTkrxNSH6o6No7dNrmYdxtzWgjVq7H400TZJ/s400/FP-KV_logos.gif" alt="" id="BLOGGER_PHOTO_ID_5164809428654827522" border="0" /></a><span style="font-size:78%;">click on the image for larger view<br /></span></div><br /></div><div style="text-align: left;"><span style="font-weight: bold;">Client: KMT Enterprises</span><br /><span style="font-weight: bold;">Website: <a href="http://www.valleyofthekings.com/">www.valleyofthekings.com</a></span><br /><br />These are some of the brands that will shape and identify the upcoming clothing line for VALLEY OF THE KINGS and VALLEY OF THE QUEENS Authentic Pharaonic Apparel. Also included is the primary identity of the client, KMT Enterprises.<br /><br />Each brand seamlessly incorporates the overall brand statement, giving homage to it's source of inspiration with a modern, sleek re-interpretation, while retaining their own unique stamp of individuality.<br /></div><br /><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2008 Dagmar Jeffrey. </span></span><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-13787604958089972042008-02-08T21:44:00.001-05:002008-07-16T13:33:56.269-04:00KMT Holiday Greeting Card<div style="text-align: left;"><div style="text-align: left;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLnjuzsWa8FFPoWz1wdQRKbM5-whhUCIu6qpehRmrwQqd05M_TTOkf8vYhtvx3_Zkg4-Gxwa_DPvrYTo0IHD7v31QnAJETuSzCr-PlnuqjlKmsZPaPV6WF3SXViT79d10MrcQSvZxkdt1u/s1600-h/FP-KMT_card.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLnjuzsWa8FFPoWz1wdQRKbM5-whhUCIu6qpehRmrwQqd05M_TTOkf8vYhtvx3_Zkg4-Gxwa_DPvrYTo0IHD7v31QnAJETuSzCr-PlnuqjlKmsZPaPV6WF3SXViT79d10MrcQSvZxkdt1u/s400/FP-KMT_card.gif" alt="" id="BLOGGER_PHOTO_ID_5164807787977320434" border="0" /></a><span style="font-weight: bold;">Client: KMT Enterprises</span><br /></div><br />Nothing better than a magical sprinkle of branding into one's holiday cheer.<br /><br />This e-mail holiday greeting card was sent to the many subscribers of the client's teaser web site. The 3D graphic of the VALLEY OF THE KINGS logo not only reinforces the brand, it is also a sneak peek into the exciting direction to come with the second phase of the Grand Brand Launch.<br /><br />And naturally, it offers a warm happy holiday to the recipients.<br /></div><br /><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2008 Dagmar Jeffrey. </span></span><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-41893228406481807292008-02-08T21:26:00.002-05:002008-07-30T00:52:24.169-04:00Valley of the Kings/Valley of the Queens Official Cinematic Poster<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAjLGaujig78wH0aWXaTr4u6_0mbv3G9W3GCIXyi6JpAtmhauu9blrk7bjFrdYjyoGfbZRV4z7fxaLgxvMjfqnWvbaeJ7y608aM94Nu0aKR46wR2kXXYIW7GhNX-gZTbH52z1BeVvoHPu_/s1600-h/FP-GoldCinemaPoster.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAjLGaujig78wH0aWXaTr4u6_0mbv3G9W3GCIXyi6JpAtmhauu9blrk7bjFrdYjyoGfbZRV4z7fxaLgxvMjfqnWvbaeJ7y608aM94Nu0aKR46wR2kXXYIW7GhNX-gZTbH52z1BeVvoHPu_/s400/FP-GoldCinemaPoster.jpg" alt="" id="BLOGGER_PHOTO_ID_5228665355836482418" border="0" /></a><br /><div style="text-align: left;"><div style="text-align: left;"><span style="font-weight: bold;font-family:trebuchet ms;" >Client: KMT Enterprises</span><br /></div><span style="font-weight: bold;font-family:trebuchet ms;" >Website: <a href="http://www.valleyofthekings.com/">www.valleyofthekings.com</a></span><br /><br /></div><div style="text-align: justify;"><div style="text-align: left;"><span style="font-family:trebuchet ms;">The Architect of this fashion line maintained a level of authentic originality throughout the stunning branding of his line of apparel named, Valley of the Kings and Valley of the Queens, respectively. </span><br /><br /><span style="font-family:trebuchet ms;">The ideology behind the client's brand was infused in this promotional poster. </span> <span style="font-family:trebuchet ms;">It was composed from dozens of images of authentic Ancient Egyptian artifacts that uniquely depict the epic story behind the brand. Some of the images were obtained from as far away as the Cairo Museum. It serves to ultimately promote the upcoming launch of the web site and consequently, the line itself. </span><br /><br /><span style="font-family:trebuchet ms;">The poster is a 3'x2' waterless offset on 12pt semi-gloss aqueous coated stock.</span><br /></div><span style="font-family:trebuchet ms;"><br /></span><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2008 Dagmar Jeffrey. </span></span><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.<br /></span></span> </div>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-12356209531689852782007-12-10T11:38:00.000-05:002008-02-09T10:08:40.110-05:00Valley of the Kings/Valley of the Queens Original Website Soundtrack<div style="text-align: left;"><div style="text-align: left;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0tKxPO8j1CbdAOFmHR3Q7RPVjaJ-d8MbpmHP6TBY8B9AuKCQP1nqer8EvezjrgXaSsRS0TSyewQjtC5UYwbSTco1rkxl8xIzYvgfTk4ak7fZSuS5RTQkcl22TFHdU8Knk5cmdYXPFIe6L/s1600-h/FP-KMT_Soundtrack.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0tKxPO8j1CbdAOFmHR3Q7RPVjaJ-d8MbpmHP6TBY8B9AuKCQP1nqer8EvezjrgXaSsRS0TSyewQjtC5UYwbSTco1rkxl8xIzYvgfTk4ak7fZSuS5RTQkcl22TFHdU8Knk5cmdYXPFIe6L/s400/FP-KMT_Soundtrack.gif" alt="" id="BLOGGER_PHOTO_ID_5164804274694072290" border="0" /></a><span style="font-weight: bold;font-family:trebuchet ms;" >Client: KMT Enterprises</span><strong face="trebuchet ms"></strong><br /></div><span style="font-weight: bold;font-family:trebuchet ms;" class="line" >Website:</span><a style="font-family: trebuchet ms; font-weight: bold;" href="http://home.earthlink.net/%7Earchetypeds/id19.html" target="_blank"> http://www.valleyofthequeens.com</a><span style="font-weight: bold;"> </span><br /></div><span style="font-family:trebuchet ms;"><br />VALLEYOFTHEKINGS.COM and VALLEYOFTHEQUEENS.COM are the official dedicated online stores of authentic pharaonic apparel. These modern, designer clothing lines are inspired by the art, culture, iconography and spirit of Ancient Egypt, the world's first Nation-State.</span> <span style="font-family:trebuchet ms;"><br /><br />The designer brilliantly captures the mystery, power and unparalleled majestic splendor of Ancient Egypt through the client's authentic branding initiative in this custom packaged 8 fold custom double CD eco wallet set. The centerfold for example, shown in more detail in the link next to the client name, was implemented into a poster composed of images from dozens of authentic Ancient Egyptian artifacts to aid in telling the epic story behind the brand.</span> <span style="font-family:trebuchet ms;"><br /><br />The CD consistently compliments the Cinematic Poster as well as promote the web site and consequently, the line itself.</span><br /><br /><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2008 Dagmar Jeffrey. </span></span><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-73660613838253509542007-12-10T10:35:00.001-05:002008-02-08T22:37:28.133-05:00AMP logo<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFCVoC_XV14_PG8GFQXkEIV5QLAS14BBiBsomh_yKD818s06IFDTPORbTwMM4fgf8vrxvufY2YFr8j6axgPyW_7QGbJnrHT9vtBbg7B-6m8g01RgJs9QI_9pUmxeaXr4ikbCm72dDN5VvF/s1600-h/FP-AMP_logo.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFCVoC_XV14_PG8GFQXkEIV5QLAS14BBiBsomh_yKD818s06IFDTPORbTwMM4fgf8vrxvufY2YFr8j6axgPyW_7QGbJnrHT9vtBbg7B-6m8g01RgJs9QI_9pUmxeaXr4ikbCm72dDN5VvF/s400/FP-AMP_logo.gif" alt="" id="BLOGGER_PHOTO_ID_5142368456691145314" border="0" /></a><span style="font-weight: bold;font-family:trebuchet ms;" >Client: The Association of Music Producers</span><br /><span style="font-weight: bold;font-family:trebuchet ms;" >Website: </span><a style="font-family: trebuchet ms; font-weight: bold;" href="http://www.ampnow.com/">www.ampnow.com</a><br /><br /><span style="font-family:verdana;">The client was looking for a simple, clean yet bold statement to represent the union of professionals from the commercial music industry. Nothing is bolder...in a classic sense...than black and white. The look of the mark was also symbolic on a few fronts. For example, placed side by side, black and white is indicative of a union of a kaleidoscope of backgrounds and ideas (here meant to minimalistically reflect the myriad of musical styles coming together under one banner).</span><br /><br /><span style="font-family:verdana;">The bold "AMP" in a sleek extended face adds strength and presence. In a subtractive color model, black is essentially all the color wavelengths absorbed—here it is also symbolic of the different music houses joining together.</span><br /><br /><span style="font-size: 85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2008 Dagmar Jeffrey. </span></span><span style="font-size: 85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-17371725034978073552007-12-10T10:24:00.000-05:002008-02-08T22:37:11.122-05:00AMP Shoot Ad<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEha2_Io2joS662u9AzPQIa5d5ElPF5Fq7QipNm-qHfHpF1Z9NcNEpWHlfsYm-TAS_Uhc97_wGdfELeqbfiXMLbIEfohWW6uNHT1KfyMrgD-eWeQK7I-wkLY4op76hO9WIHYE5t3LK9IMjAR/s1600-h/FP-AMP-Shoot.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEha2_Io2joS662u9AzPQIa5d5ElPF5Fq7QipNm-qHfHpF1Z9NcNEpWHlfsYm-TAS_Uhc97_wGdfELeqbfiXMLbIEfohWW6uNHT1KfyMrgD-eWeQK7I-wkLY4op76hO9WIHYE5t3LK9IMjAR/s400/FP-AMP-Shoot.gif" alt="" id="BLOGGER_PHOTO_ID_5142368186108205650" border="0" /></a><strong style="font-family:trebuchet ms;">Client: <span style="color: rgb(51, 51, 51);">Association of Music Producers</span></strong> <p style="font-family: verdana;">Full page ad for the Association of Music Producers in the music trade publication, SHOOT.</p><span style="font-size: 85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2008 Dagmar Jeffrey. </span></span><span style="font-size: 85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-69319896574114060422007-12-10T09:37:00.000-05:002008-02-08T22:36:51.067-05:00Bzztby Berkley<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQgi0ZKIkRPSU6G1JuKLr0EUdL1cn_ddvQ-km0Ddqb6gdK7cmtqmCp_PFEEFy7Zc7_lZen15JfiTcvvH9SczeRIhrVwqbEB_Fk40shxVnGB5wE6eZXsC5Jr4vTmMjSQvwiN2Y8e8G-PTsJ/s1600-h/FP-BzztbyBerkley.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQgi0ZKIkRPSU6G1JuKLr0EUdL1cn_ddvQ-km0Ddqb6gdK7cmtqmCp_PFEEFy7Zc7_lZen15JfiTcvvH9SczeRIhrVwqbEB_Fk40shxVnGB5wE6eZXsC5Jr4vTmMjSQvwiN2Y8e8G-PTsJ/s400/FP-BzztbyBerkley.gif" alt="" id="BLOGGER_PHOTO_ID_5142359518864202306" border="0" /></a><span style="font-weight: bold;font-family:trebuchet ms;" >Client: Personal</span><br /><br /><span style="font-family:verdana;">One of the forums I frequent held a friendly "create a killer robot" competition on their site. As such, the parameters were pretty flexible...anything pretty much went, so long as it didn't infringe on anyone's creative rights (or any other copyright for that matter). One's "killer" robot didn't necessarily have to be all that deadly either...a PMS day was sufficient enough (although some submissions ended up being just plain cute).</span><br /><br /><span style="font-family:verdana;">In less than an hour, Bzztby Berkley was born by way of Adobe Illustrator to a proud organic momma. Armed with his "lens flare"</span><span style="font-family:verdana;"> ray</span><span style="font-family:verdana;"> and "color-COLOR!" power, he has elements that are inspired by a fictitious "what if" union between the The Jetsons' animated robot maid Rosie and the romantic torch carrying four armed mechanical cartoon co-star, Max (handy bot to Henry Orbit). Think of him as their rebellious seed.</span><br /><br /><span style="font-size: 85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2008 Dagmar Jeffrey. </span></span><span style="font-size: 85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-3843079421862113412007-12-07T15:11:00.000-05:002008-02-08T22:36:33.390-05:00Steel Standing T-shirt Designs<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk2R3jXcwigOOyahmDdH8tma88ZFxuJQyVmWWBtTxoRbkzcwUrSdMZDiihZItxoc7M5kbfb0xf4X_sW_e_xKB-99kSG15V6MckXW48VTmiUFHI7302E0Jg9biUFxUl0k_MKj2m25ox9vZa/s1600-h/FP-SStees.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjk2R3jXcwigOOyahmDdH8tma88ZFxuJQyVmWWBtTxoRbkzcwUrSdMZDiihZItxoc7M5kbfb0xf4X_sW_e_xKB-99kSG15V6MckXW48VTmiUFHI7302E0Jg9biUFxUl0k_MKj2m25ox9vZa/s400/FP-SStees.gif" alt="" id="BLOGGER_PHOTO_ID_5141332772572355106" border="0" /></a><strong style="font-family:trebuchet ms;">Client: <span style="color: rgb(51, 51, 51);">Steel Standing, Inc.</span></strong><span style="font-family:trebuchet ms;"> </span><br /><br /><span style="font-family:verdana;">These silkscreen prints were designed for a charitable organization in the wake of 9/11.</span><br /><br /><span style="font-family:verdana;">The three shirt designs were created with the intent to inspire strength against adversity. The designer took into consideration not only the sensitive nature of the content, but also the correct viewing position of the American Flag.</span><br /><br /><span style="font-size: 85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2008 Dagmar Jeffrey. </span></span><span style="font-size: 85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-89237110541904062922007-12-07T14:25:00.000-05:002008-02-08T22:36:05.850-05:00Steel Standing Poster<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8aVn-HdohNA3EwUIKSs-kQ1I8Uv5VBvKgKORNkQHC6tKShTSoEysLoieEN2dD_RbuZVrbZUIyhs9bSUo859qlVFpU_eCIqASoJEkDpJZ5me08TK1SvKvbTUns1Cx28qncXHs6AwQGiaw2/s1600-h/FP-SS.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8aVn-HdohNA3EwUIKSs-kQ1I8Uv5VBvKgKORNkQHC6tKShTSoEysLoieEN2dD_RbuZVrbZUIyhs9bSUo859qlVFpU_eCIqASoJEkDpJZ5me08TK1SvKvbTUns1Cx28qncXHs6AwQGiaw2/s400/FP-SS.gif" alt="" id="BLOGGER_PHOTO_ID_5141314609155660306" border="0" /></a><strong style="font-family:trebuchet ms;">Client: <span style="color: rgb(51, 51, 51);">Steel Standing, Inc.</span></strong> <a style="font-family: trebuchet ms;" href="http://www.allposters.com/-sp/Steel-Standing-World-Trade-Center-Posters_i320251_.htm" target="_blank">http://www.allposters.com/-sp/Steel-Standing-World-Trade-Center-Posters_i320251_.htm</a><span style="font-family:trebuchet ms;"> </span><br /><br /><span style="font-family:verdana;">Many were moved by the historic tragedy that is 9/11, inspiring people to not only contribute their energy and resources, but also motivating some to express themselves in a unifying gesture of strength against adversity.</span><br /><br /><span style="font-family:verdana;">Photographer Anthony Whitaker captured this amazing photograph of the remains of the South Tower of the World Trade Center one still morning. He expressed his intention regarding the direction of the poster this way: "The gothic-styled ruin of the South Tower's facade serves as a vivid memorial and inspirational symbol of strength and defiance against terrorism because it refused to fall." So poignant was his quote that it was decided to include it as a caption beneath the image. Proceeds went to charity. Larry Silverstein, leaseholder of the World Trade Center at the time of the attack, owns a 2'x3' poster, which is prominently displayed in his office.</span><br /><br /><span style="font-family:verdana;">The poster itself was kept simple and clean, letting the framed image speak it's volumes. Bauer Bodoni in caps was selected to compliment the sentiments evoked by the content.</span><br /><br /><span style="font-size: 85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2008 Dagmar Jeffrey. </span></span><span style="font-size: 85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-58432081660945791862007-12-07T00:06:00.001-05:002008-07-16T13:34:15.433-04:0070's-80's Retro Party Invitation<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_rdV3GHNtMLD_c82Bju9F1gmIA4ASo0fDyFZQKxIPOjFJiQWcWKPgG_mRslV4edshh-nBbRFXFz0s3kVN8-AuSz6MTsj2PZHFpSfq0XqDH_P8cTq4mmmOmuCd6_CEMJD7HI1jUygBKdmR/s1600-h/FP-RetroInvite.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_rdV3GHNtMLD_c82Bju9F1gmIA4ASo0fDyFZQKxIPOjFJiQWcWKPgG_mRslV4edshh-nBbRFXFz0s3kVN8-AuSz6MTsj2PZHFpSfq0XqDH_P8cTq4mmmOmuCd6_CEMJD7HI1jUygBKdmR/s400/FP-RetroInvite.gif" alt="" id="BLOGGER_PHOTO_ID_5141094470606903810" border="0" /></a><strong style="font-family:trebuchet ms;">Client: <span style="color: rgb(51, 51, 51);">Mr. and Mrs. Johnson-Thom</span></strong> <p style="font-family: verdana;">The clients required a tailored invitation that identified not one, but two distinct, musical and stylistic eras. The essence of both were harmoniously captured using color, typography typical of those eras and as a touch, two emblems that were synonymous with the 1970's and 80's.<br /><br />Because their tastes were as distinctive as the individual themes, the clients decided on two versions, one in color and another in black and white. The color version was digitally offset in a weathered natural 100lb. matte stock while the black and white was printed in a slightly tinted speckled grey semi-gloss 100lb. stock.<br /><br />Note: Some private information have been altered for this online presentation.</p><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2008 Dagmar Jeffrey. </span></span><span style="font-size:85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.comtag:blogger.com,1999:blog-8302827506687357958.post-78725010258630898142007-12-07T00:00:00.000-05:002008-02-08T22:35:34.369-05:00Pandy<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCK7YnHsPtr31TMPL8Q-xFfKZvuv3ipftW74SXbjCTUuJ8u6nswtIj8CM4520GHOIsXvHUC0jhrFXWaPJLwwt2hN7yXFwa8D_18BkkB8hL-FIvPTlFVcFWBW6hZ22aTEdMC_kMJOdgqqst/s1600-h/FP-Pandy.gif"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCK7YnHsPtr31TMPL8Q-xFfKZvuv3ipftW74SXbjCTUuJ8u6nswtIj8CM4520GHOIsXvHUC0jhrFXWaPJLwwt2hN7yXFwa8D_18BkkB8hL-FIvPTlFVcFWBW6hZ22aTEdMC_kMJOdgqqst/s400/FP-Pandy.gif" alt="" id="BLOGGER_PHOTO_ID_5141092314533321202" border="0" /></a><span style="font-weight: bold;font-family:trebuchet ms;" >Client: Pandy Prints</span><br /><br /><span style="font-family:verdana;">Pandy is the cartoon mascot for Pandy Prints, a start-up stationery, print and paper company. The owner's pooch served as the model for the illustration.</span><br /><br /><span style="font-size: 85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">©2008 Dagmar Jeffrey. </span></span><span style="font-size: 85%;"><span style="font-style: italic; color: rgb(153, 0, 0);">All designs are under their respective copyright. All rights reserved.</span></span>Dagmar Jeffreyhttp://www.blogger.com/profile/00235248075009240701noreply@blogger.com