News and Arche•bytes

Welcome to our home away from home.

While we continue to prepare for the official launch of archetypedesignstudio[dot]com, please feel free to view some of our featured projects either by scrolling down or via the directory (to your right).

You are also invited to glimpse into the depths of a designer's musings at ARCHE•BLogGER, a visual exploration inside a creative mind.

December 06, 2007

ARCHE•BLogGER Identity

Client: Archetype Design Studio

As stated in the tag line, ARCHE•BLogGER is a visual exploration inside the Creative Mind. The web log strives to highlight various travails and points of interest within the creative communication industry.

The identity is a variant of the designer's main identity. It serves not only as a unique entity to represent the blog, it also incorporates the distinct, trademark letter-form image that visually ties it to the parent brand of Archetype Design Studio.

Two identities were developed—one which serves as the blog's main banner and one which serves as the footer. The latter serves as a means to keep the brand in focus when they scroll down beyond the view of the main banner. Creating two different proportions makes the mark versatile enough where it can serve a myriad of promotional uses.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.