SHF NYIPC Ads

Client: The Stecher and Horowitz Foundation
Website: www.stecherandhorowitz.org

The clients requested two different ads to announce the call to entry for the 5th NYICP (New York International Piano Competition). The arresting layout was inspired by a previous ad for Alink Argerich. The varied dimensions of the two ads necessitated some creative modifications in the layout to preserve it's brand cohesiveness and design integrity.

The color ad was printed for American Music Teacher Magazine, while the black and white ad was published for the Juilliard School of Music.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

SHF NYIPC Alink Argerich Ad

Client: The Stecher and Horowitz Foundation
Website: www.stecherandhorowitz.org

The clients requested an ad (preferably with no bleed) to announce the call to entry for the 5th NYICP New York International Piano Competition. The arresting layout was based off of a cover from an existing brochure mailer designed by the same creative. It pictures Mr. Allen Yueh, the first prize winner from the 4th piano competition. Also featured is their signature brand, The Competition Egg, created by Theo Fabergé.

Published in Alink Argerich, a music trade publication.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

HAFOP Treasures Gala Reception

Client: Health Advocates for Older People
Website: www.hafop.org

Invitation set that included an insert and donation RSVP card for the Health Advocates for Older People's annual Treasurer's Gala Reception honoring Ms. Charlotte Armstrong and Mr. Martin Bergman.
The designer worked within a pre-existing format, communicating retouching, typesetting and layout recommendations through ongoing meetings with the client and designer. Paper stock and colors that best exemplified a light spring feel and their identity's red branding color were implemented to tie the invitation itself to the date which the event was to be held.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

SHF Gala Program Journal

Client: The Stecher and Horowitz Foundation
Website: www.stecherandhorowitz.org

This 54 page program journal was designed for the The Stecher and Horowitz Foundation's 5oth Anniversary Gala and Fundraiser, and was distributed the evening of the event to commemorate the occasion.

The Stecher and Horowitz Foundation recently celebrated 50 years of, in their words, incubating talent in the world of classical music. This world-renowned organization also mentor and encourage aspiring young musicians to nurture their career by showcasing their talent to audiences across the country.

The cover is adorned by the famous silhouette of the foundation's two distinguished honorees, celebrated concert pianists Messers. Stecher and Horowitz. It is reminiscent of their invitation design, a creative decision which subconsciously strengthened their brand and tied it with the event itself.

The inside of the 8.5" perfectly bound square journal was divided into sections—letters of congratulations from various ruling bodies from New York; a section on the Foundation and it's history; and along with the inside covers and back cover, sponsored ads that were divided into gold, silver, black half and quarter page ads wrapped in an elegant complimentary border of either gold metallic, silver metallic or black ink.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

SHF Gala Invitation Set

Client: The Stecher and Horowitz Foundation
Website: www.stecherandhorowitz.org

This invitation, insert (not pictured) and donation RSVP set was designed to promote The Stecher and Horowitz Foundation's 5oth Anniversary Gala and Fundraiser. It followed the save their date postcard mailer.

The Stecher and Horowitz Foundation recently celebrated 50 years of, in their words, incubating talent in the world of classical music. This world-renowned organization also mentor and encourage aspiring young musicians to nurture their career by showcasing their talent to audiences across the country.

To commemorate the occasion, a gold metallic ink was used in this two color piece to reinforce their anniversary year. The designer re-scanned and updated a "gently used" silhouette image of the foundation's two distinguished honorees, celebrated concert pianists Messers. Stecher and Horowitz, which was used to originally commemorate their foundation's 35th anniversary. The back exterior cover features their signature brand, The Competition Egg, created by Theo Fabergé.

Back then, the sihouette scan was printed on a silver metallic paper stock. Printing on a glossy white stock with a gold metallic ink instead afforded the designer the opportunity to use the negative space as a third color, filling in the Steinway logo, piano keys, cumberbunds and other accents on the front and back of the invite "white". This ultimately reinforced their previous branding in a refreshing way, and added a vibrant bit of depth that was appreciated by sponsors, alumni and patrons of then and now. The inside was delicately accented using the same gold ink to compliment the exterior.

The invitation and RSVP were printed on a 100# dull coat cover and (the exterior of the invitation) dry varnished, with pastelle A7 and A2 deckle edged envelopes. The inserts were printed on 28# transluscent vellum with black ink.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Gutenberg Holiday Card

Client: Gutenberg Printing

The client was looking for a corporate, but not sterile feeling, two color holiday card and matching envelope for their clientelle that would stand out when placed together with other holiday cards. The solution was immediate. Instead of choosing different oft used combinations of green, red, blue, silver and gold, take a bold departure and go with a deep candy apple red with black accents.

For this the designer wanted to strike a balance between convention and avant garde. Whilst the colors took a dramatic constructivist direction, the symbolism remained traditionally secure. A non-holiday specific snowflake shape and holly...albeit, black-leafed holly...was implemented to maintain one's focus on the festive message. The use of the color was multi-purposed. Black is said to be the presence of all color, an appropriate symbol for a printing company. The deep red stongly reinforces the holiday warmth of the season (red being associated with Santa, Pointsettias and the like). The snowflake in a dynamic angle radiates from the G letterform, reminding the viewer of the card's theme as soon as they begin to read. The dynamically sloped angle of the red background color shapes the negative space into a vision of a snow-capped landscape, making a two color print job magically look like three.

Inside a simple, thoughtful, warm message of good will was extended to their clients.

The tent card was printed and scored on a 100# two sided lustro dull coat cover stock. The matching A7 envelope was printed on the square flap of a cougar white wove stock.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

SHF Save the Date Mailer

Client: The Stecher and Horowitz Foundation
Website: www.stecherandhorowitz.org

This save the date card was designed to promote The Stecher and Horowitz Foundation's 5oth Anniversary Gala and Fundraiser. It preceded the rest of the invitation set, which was designed a short while afterwards.

The Stecher and Horowitz Foundation recently celebrated 50 years of, in their words, incubating talent in the world of classical music. This world-renowned organization also mentor and encourage aspiring young musicians to nurture their career by showcasing their talent to audiences across the country.

To commemorate the occasion, a gold metallic ink was used in this two color piece to reinforce their anniversary year. The designer created an Art-Deco inspired feel through the use of typography and by digitally illustrating a partial outline of the inside overhead view of a grand piano. It formed an industry-unique frame for the image of the foundation's two distinguished honorees, celebrated concert pianists Messers. Stecher and Horowitz. The illustration was also repeated on the other side in gold ink to separate the return address information from the recipient's, and to reinforce the Art-Deco inspiration, their golden anniversary, and the musical genre itself.

The entire piece was printed on a 100# two sided semi-coated carolina cover stock. Although a gloss covered stock would have made the gold pop more, using it would have increased the probability of mutilation while in transit because the glossy stock often "slips" and gets caught in the post office's many conveyor belts. Using a matte stock (which offers the least occurance of mutilation in transit) would not have given the halftone image enough pop and detail.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

The Joy of the Stecher and Horowitz Foundation

Client: The Stecher and Horowitz Foundation
Website: www.stecherandhorowitz.org

This 8 panel letterfold brochure was designed to promote The Stecher and Horowitz Foundation as part of their marketing campaign.

The Stecher and Horowitz Foundation recently celebrated 50 years of, in their words, incubating talent in the world of classical music. This world-renowned organization also mentor and encourage aspiring young musicians to nurture their career by showcasing their talent to audiences across the country.

The red color was selected to entice attention to the final piece once it was printed. The color also served to frame and unify the client's promotional images as one unit, extending from one panel to the next. The images themselves complimented each heading within the sectioned brochure. Contemporary clean lines helped to delineate each image with it's respective section, and strongly reinforced the content's hierarchy, fluidly leading the reader throughout the brochure, like notes on a music sheet.

The brochure was so well received that it's cover layout was incorporated into their promotional branding. Similarly designed ads have since appeared in various musical industry trade magazines.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.