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June 08, 2009

The Joy of the Stecher and Horowitz Foundation

Client: The Stecher and Horowitz Foundation

This 8 panel letterfold brochure was designed to promote The Stecher and Horowitz Foundation as part of their marketing campaign.

The Stecher and Horowitz Foundation recently celebrated 50 years of, in their words, incubating talent in the world of classical music. This world-renowned organization also mentor and encourage aspiring young musicians to nurture their career by showcasing their talent to audiences across the country.

The red color was selected to entice attention to the final piece once it was printed. The color also served to frame and unify the client's promotional images as one unit, extending from one panel to the next. The images themselves complimented each heading within the sectioned brochure. Contemporary clean lines helped to delineate each image with it's respective section, and strongly reinforced the content's hierarchy, fluidly leading the reader throughout the brochure, like notes on a music sheet.

The brochure was so well received that it's cover layout was incorporated into their promotional branding. Similarly designed ads have since appeared in various musical industry trade magazines.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.