News and Arche•bytes

Welcome to our home away from home.

While we continue to prepare for the official launch of archetypedesignstudio[dot]com, please feel free to view some of our featured projects either by scrolling down or via the directory (to your right).

You are also invited to glimpse into the depths of a designer's musings at ARCHE•BLogGER, a visual exploration inside a creative mind.

June 13, 2009

SHF Gala Invitation Set

Client: The Stecher and Horowitz Foundation

This invitation, insert (not pictured) and donation RSVP set was designed to promote The Stecher and Horowitz Foundation's 5oth Anniversary Gala and Fundraiser. It followed the save their date postcard mailer.

The Stecher and Horowitz Foundation recently celebrated 50 years of, in their words, incubating talent in the world of classical music. This world-renowned organization also mentor and encourage aspiring young musicians to nurture their career by showcasing their talent to audiences across the country.

To commemorate the occasion, a gold metallic ink was used in this two color piece to reinforce their anniversary year. The designer re-scanned and updated a "gently used" silhouette image of the foundation's two distinguished honorees, celebrated concert pianists Messers. Stecher and Horowitz, which was used to originally commemorate their foundation's 35th anniversary. The back exterior cover features their signature brand, The Competition Egg, created by Theo Fabergé.

Back then, the sihouette scan was printed on a silver metallic paper stock. Printing on a glossy white stock with a gold metallic ink instead afforded the designer the opportunity to use the negative space as a third color, filling in the Steinway logo, piano keys, cumberbunds and other accents on the front and back of the invite "white". This ultimately reinforced their previous branding in a refreshing way, and added a vibrant bit of depth that was appreciated by sponsors, alumni and patrons of then and now. The inside was delicately accented using the same gold ink to compliment the exterior.

The invitation and RSVP were printed on a 100# dull coat cover and (the exterior of the invitation) dry varnished, with pastelle A7 and A2 deckle edged envelopes. The inserts were printed on 28# transluscent vellum with black ink.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.