News and Arche•bytes

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While we continue to prepare for the official launch of archetypedesignstudio[dot]com, please feel free to view some of our featured projects either by scrolling down or via the directory (to your right).

You are also invited to glimpse into the depths of a designer's musings at ARCHE•BLogGER, a visual exploration inside a creative mind.

June 15, 2009


Client: The Stecher and Horowitz Foundation

The clients requested two different ads to announce the call to entry for the 5th NYICP (New York International Piano Competition). The arresting layout was inspired by a previous ad for Alink Argerich. The varied dimensions of the two ads necessitated some creative modifications in the layout to preserve it's brand cohesiveness and design integrity.

The color ad was printed for American Music Teacher Magazine, while the black and white ad was published for the Juilliard School of Music.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.