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August 11, 2010

Arcia & Associates Bus Ad

Client: The Law Firm of Arcia & Associates

The client requested a clean, eye catching layout for a 30" x 144" king-sized out of home media bus ad that would captivate amidst the bustle of a constant flow of urban pedestrian and auto traffic. It was specifically meant to reach the competitive Hispanic demographic market in the areas he was targeting.

The image of a pleased, unified family, the use of dominant red color, the choice of grounded sans serif, plus the confident slogan and tagline work harmoniously to compliment the unwavering strength and determination in pursuing a satisfied outcome in each case which has been a benchmark of his firm for many years.

The ad has currently brought numerous positive feedback from existing clients and new inquiries alike. As a result, plans are in development to possibly expand their promotion and incorporate this design layout into a marketing campaign in their upcoming overall branding initiative into other areas of interest.

©2010 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.