News and Arche•bytes

Welcome to our home away from home.

While we continue to prepare for the official launch of archetypedesignstudio[dot]com, please feel free to view some of our featured projects either by scrolling down or via the directory (to your right).

You are also invited to glimpse into the depths of a designer's musings at ARCHE•BLogGER, a visual exploration inside a creative mind.

April 29, 2008

Spec: The Real Monster

Client: no!spec
Website:
www.no-spec.com

This pro-bono poster was designed and donated to the anti-speculative organization.

Spec work is a commonly employed unethical practice that target designers and is normally masked under the guise of a contest or test of skill using actual, active client projects for little or no compensation to the creative.

Another well known beast that like-wise preys on the innocent in similar fashion was employed as a simple, yet impacting psychological comparison.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

April 12, 2008

Baby Shower Invitation

Client: A. Thom
names and information changed to preserve privacy.

The client requested a tropical vibe which also marked the gender of the soon-to-be newborn.

The theme of "Three is a Magic Number" was inspired in part by (now owned by) Disney's School House Rock's tender tune of the same name, which taught children their three times tables and to a minor degree, the symbolic significance of the number of three in history.

This will be the couple's third (and I have been told "last") child. It was also a sweet way to include the other two small children in the imminent arrival of their sister and on a more subtle level, included the entire family in one form or another on the invitation.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.