News and Arche•bytes

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While we continue to prepare for the official launch of archetypedesignstudio[dot]com, please feel free to view some of our featured projects either by scrolling down or via the directory (to your right).

You are also invited to glimpse into the depths of a designer's musings at ARCHE•BLogGER, a visual exploration inside a creative mind.

February 08, 2008

Valley of the Kings/Valley of the Queens Teaser Site


Client: KMT Enterprises
Website:
www.valleyofthekings.com | www.valleyofthequeens.com

This teaser site marks the first step in the brand launch of the online web store of the clothing and accessories line respectively called VALLEY OF THE KINGS and VALLEY OF THE QUEENS, Authentic Pharaonic Apparel.

It introduces some of the famous representatives (with extraordinary credentials) who interact with the audience while they diligently perform their appointed tasks throughout the site.

Moreover, it features distinctive navigation icons, a synopsis of the epic story behind the brand, a chance to subscribe for updates and their newsletter, a page that showcases the Valley of the Kings/Valley of the Queens Official Cinematic Poster and probably one of the niftiest features, a link dedicated to the Official Website Soundtrack. It contains a selection of seven short interactive tracks from the double-CD, masterfully composed by Brian LaShure.

The second site...or more aptly, the second phase, is currently in production.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

KMT Brands

click on the image for larger view

Client: KMT Enterprises
Website: www.valleyofthekings.com

These are some of the brands that will shape and identify the upcoming clothing line for VALLEY OF THE KINGS and VALLEY OF THE QUEENS Authentic Pharaonic Apparel. Also included is the primary identity of the client, KMT Enterprises.

Each brand seamlessly incorporates the overall brand statement, giving homage to it's source of inspiration with a modern, sleek re-interpretation, while retaining their own unique stamp of individuality.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

KMT Holiday Greeting Card

Client: KMT Enterprises

Nothing better than a magical sprinkle of branding into one's holiday cheer.

This e-mail holiday greeting card was sent to the many subscribers of the client's teaser web site. The 3D graphic of the VALLEY OF THE KINGS logo not only reinforces the brand, it is also a sneak peek into the exciting direction to come with the second phase of the Grand Brand Launch.

And naturally, it offers a warm happy holiday to the recipients.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Valley of the Kings/Valley of the Queens Official Cinematic Poster


Client: KMT Enterprises
Website: www.valleyofthekings.com

The Architect of this fashion line maintained a level of authentic originality throughout the stunning branding of his line of apparel named, Valley of the Kings and Valley of the Queens, respectively.

The ideology behind the client's brand was infused in this promotional poster. It was composed from dozens of images of authentic Ancient Egyptian artifacts that uniquely depict the epic story behind the brand. Some of the images were obtained from as far away as the Cairo Museum. It serves to ultimately promote the upcoming launch of the web site and consequently, the line itself.

The poster is a 3'x2' waterless offset on 12pt semi-gloss aqueous coated stock.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.