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December 07, 2007

Steel Standing Poster

Client: Steel Standing, Inc.

Many were moved by the historic tragedy that is 9/11, inspiring people to not only contribute their energy and resources, but also motivating some to express themselves in a unifying gesture of strength against adversity.

Photographer Anthony Whitaker captured this amazing photograph of the remains of the South Tower of the World Trade Center one still morning. He expressed his intention regarding the direction of the poster this way: "The gothic-styled ruin of the South Tower's facade serves as a vivid memorial and inspirational symbol of strength and defiance against terrorism because it refused to fall." So poignant was his quote that it was decided to include it as a caption beneath the image. Proceeds went to charity. Larry Silverstein, leaseholder of the World Trade Center at the time of the attack, owns a 2'x3' poster, which is prominently displayed in his office.

The poster itself was kept simple and clean, letting the framed image speak it's volumes. Bauer Bodoni in caps was selected to compliment the sentiments evoked by the content.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.