Preferred Dental Care Bus Ad

Client: Preferred Dental Care
Website: www.pdc.gs

The client requested an arresting design of a 30" x 144" King Size bus ad to launch their out of home media promotion. To compliment their existing marketing strategy, the image that is currently used on their current promotional collateral (based on their market research) was implemented into the layout to strengthen their overall branding initiative.

The color palette was drawn from the image and their identity for several purposes. It created a nice balance and flow to prevent the image, which took up the whole right corner, from making it feel "heavy". It sectioned while subtly strengthening the cohesion between the blocks of copy and the image, unifying them. Finally, it reinforced the hierarchy of the most important information.

On a moving vehicle where potential consumers usually have a window of a few seconds to read the ad that adorns it, it was important to cull the unnecessary information from the layout and create a storybook-like flow, ideally leading the potential consumer towards the main message. For this reason it was decided to center the identity with the slogan, "We care for people, not just teeth" next to the image of the smiling pearly whites biting into a delicious peach. Based on it's initial run, it has thus far been positively received.

©2010 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

SHF NYIPC Ads

Client: The Stecher and Horowitz Foundation
Website: www.stecherandhorowitz.org

The clients requested two different ads to announce the call to entry for the 5th NYICP (New York International Piano Competition). The arresting layout was inspired by a previous ad for Alink Argerich. The varied dimensions of the two ads necessitated some creative modifications in the layout to preserve it's brand cohesiveness and design integrity.

The color ad was printed for American Music Teacher Magazine, while the black and white ad was published for the Juilliard School of Music.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

SHF NYIPC Alink Argerich Ad

Client: The Stecher and Horowitz Foundation
Website: www.stecherandhorowitz.org

The clients requested an ad (preferably with no bleed) to announce the call to entry for the 5th NYICP New York International Piano Competition. The arresting layout was based off of a cover from an existing brochure mailer designed by the same creative. It pictures Mr. Allen Yueh, the first prize winner from the 4th piano competition. Also featured is their signature brand, The Competition Egg, created by Theo Fabergé.

Published in Alink Argerich, a music trade publication.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

HAFOP Treasures Gala Reception

Client: Health Advocates for Older People
Website: www.hafop.org

Invitation set that included an insert and donation RSVP card for the Health Advocates for Older People's annual Treasurer's Gala Reception honoring Ms. Charlotte Armstrong and Mr. Martin Bergman.
The designer worked within a pre-existing format, communicating retouching, typesetting and layout recommendations through ongoing meetings with the client and designer. Paper stock and colors that best exemplified a light spring feel and their identity's red branding color were implemented to tie the invitation itself to the date which the event was to be held.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

SHF Gala Program Journal

Client: The Stecher and Horowitz Foundation
Website: www.stecherandhorowitz.org

This 54 page program journal was designed for the The Stecher and Horowitz Foundation's 5oth Anniversary Gala and Fundraiser, and was distributed the evening of the event to commemorate the occasion.

The Stecher and Horowitz Foundation recently celebrated 50 years of, in their words, incubating talent in the world of classical music. This world-renowned organization also mentor and encourage aspiring young musicians to nurture their career by showcasing their talent to audiences across the country.

The cover is adorned by the famous silhouette of the foundation's two distinguished honorees, celebrated concert pianists Messers. Stecher and Horowitz. It is reminiscent of their invitation design, a creative decision which subconsciously strengthened their brand and tied it with the event itself.

The inside of the 8.5" perfectly bound square journal was divided into sections—letters of congratulations from various ruling bodies from New York; a section on the Foundation and it's history; and along with the inside covers and back cover, sponsored ads that were divided into gold, silver, black half and quarter page ads wrapped in an elegant complimentary border of either gold metallic, silver metallic or black ink.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

SHF Gala Invitation Set

Client: The Stecher and Horowitz Foundation
Website: www.stecherandhorowitz.org

This invitation, insert (not pictured) and donation RSVP set was designed to promote The Stecher and Horowitz Foundation's 5oth Anniversary Gala and Fundraiser. It followed the save their date postcard mailer.

The Stecher and Horowitz Foundation recently celebrated 50 years of, in their words, incubating talent in the world of classical music. This world-renowned organization also mentor and encourage aspiring young musicians to nurture their career by showcasing their talent to audiences across the country.

To commemorate the occasion, a gold metallic ink was used in this two color piece to reinforce their anniversary year. The designer re-scanned and updated a "gently used" silhouette image of the foundation's two distinguished honorees, celebrated concert pianists Messers. Stecher and Horowitz, which was used to originally commemorate their foundation's 35th anniversary. The back exterior cover features their signature brand, The Competition Egg, created by Theo Fabergé.

Back then, the sihouette scan was printed on a silver metallic paper stock. Printing on a glossy white stock with a gold metallic ink instead afforded the designer the opportunity to use the negative space as a third color, filling in the Steinway logo, piano keys, cumberbunds and other accents on the front and back of the invite "white". This ultimately reinforced their previous branding in a refreshing way, and added a vibrant bit of depth that was appreciated by sponsors, alumni and patrons of then and now. The inside was delicately accented using the same gold ink to compliment the exterior.

The invitation and RSVP were printed on a 100# dull coat cover and (the exterior of the invitation) dry varnished, with pastelle A7 and A2 deckle edged envelopes. The inserts were printed on 28# transluscent vellum with black ink.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Gutenberg Holiday Card

Client: Gutenberg Printing

The client was looking for a corporate, but not sterile feeling, two color holiday card and matching envelope for their clientelle that would stand out when placed together with other holiday cards. The solution was immediate. Instead of choosing different oft used combinations of green, red, blue, silver and gold, take a bold departure and go with a deep candy apple red with black accents.

For this the designer wanted to strike a balance between convention and avant garde. Whilst the colors took a dramatic constructivist direction, the symbolism remained traditionally secure. A non-holiday specific snowflake shape and holly...albeit, black-leafed holly...was implemented to maintain one's focus on the festive message. The use of the color was multi-purposed. Black is said to be the presence of all color, an appropriate symbol for a printing company. The deep red stongly reinforces the holiday warmth of the season (red being associated with Santa, Pointsettias and the like). The snowflake in a dynamic angle radiates from the G letterform, reminding the viewer of the card's theme as soon as they begin to read. The dynamically sloped angle of the red background color shapes the negative space into a vision of a snow-capped landscape, making a two color print job magically look like three.

Inside a simple, thoughtful, warm message of good will was extended to their clients.

The tent card was printed and scored on a 100# two sided lustro dull coat cover stock. The matching A7 envelope was printed on the square flap of a cougar white wove stock.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

SHF Save the Date Mailer

Client: The Stecher and Horowitz Foundation
Website: www.stecherandhorowitz.org

This save the date card was designed to promote The Stecher and Horowitz Foundation's 5oth Anniversary Gala and Fundraiser. It preceded the rest of the invitation set, which was designed a short while afterwards.

The Stecher and Horowitz Foundation recently celebrated 50 years of, in their words, incubating talent in the world of classical music. This world-renowned organization also mentor and encourage aspiring young musicians to nurture their career by showcasing their talent to audiences across the country.

To commemorate the occasion, a gold metallic ink was used in this two color piece to reinforce their anniversary year. The designer created an Art-Deco inspired feel through the use of typography and by digitally illustrating a partial outline of the inside overhead view of a grand piano. It formed an industry-unique frame for the image of the foundation's two distinguished honorees, celebrated concert pianists Messers. Stecher and Horowitz. The illustration was also repeated on the other side in gold ink to separate the return address information from the recipient's, and to reinforce the Art-Deco inspiration, their golden anniversary, and the musical genre itself.

The entire piece was printed on a 100# two sided semi-coated carolina cover stock. Although a gloss covered stock would have made the gold pop more, using it would have increased the probability of mutilation while in transit because the glossy stock often "slips" and gets caught in the post office's many conveyor belts. Using a matte stock (which offers the least occurance of mutilation in transit) would not have given the halftone image enough pop and detail.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

The Joy of the Stecher and Horowitz Foundation

Client: The Stecher and Horowitz Foundation
Website: www.stecherandhorowitz.org

This 8 panel letterfold brochure was designed to promote The Stecher and Horowitz Foundation as part of their marketing campaign.

The Stecher and Horowitz Foundation recently celebrated 50 years of, in their words, incubating talent in the world of classical music. This world-renowned organization also mentor and encourage aspiring young musicians to nurture their career by showcasing their talent to audiences across the country.

The red color was selected to entice attention to the final piece once it was printed. The color also served to frame and unify the client's promotional images as one unit, extending from one panel to the next. The images themselves complimented each heading within the sectioned brochure. Contemporary clean lines helped to delineate each image with it's respective section, and strongly reinforced the content's hierarchy, fluidly leading the reader throughout the brochure, like notes on a music sheet.

The brochure was so well received that it's cover layout was incorporated into their promotional branding. Similarly designed ads have since appeared in various musical industry trade magazines.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Change Of Address Card

Client: J.D.

copy has been changed to preserve privacy.

The flourish on the change of address card is pen and ink. It serves a functional purpose as well as an aesthetic one. It forms both a dividing element and frame between the contact information and the heading. It also compliments the off-centered typographic layout, conveying a bit of casual warmth which is perfect for the targeted recipients.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Spec: The Real Monster

Client: no!spec
Website: www.no-spec.com

This pro-bono poster was designed and donated to the anti-speculative organization.

Spec work is a commonly employed unethical practice that target designers and is normally masked under the guise of a contest or test of skill using actual, active client projects for little or no compensation to the creative.

Another well known beast that like-wise preys on the innocent in similar fashion was employed as a simple, yet impacting psychological comparison.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Baby Shower Invitation

Client: A. Thom
names and information changed to preserve privacy.

The client requested a tropical vibe which also marked the gender of the soon-to-be newborn.

The theme of "Three is a Magic Number" was inspired in part by (now owned by) Disney's School House Rock's tender tune of the same name, which taught children their three times tables and to a minor degree, the symbolic significance of the number of three in history.

This will be the couple's third (and I have been told "last") child. It was also a sweet way to include the other two small children in the imminent arrival of their sister and on a more subtle level, included the entire family in one form or another on the invitation.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Valley of the Kings/Valley of the Queens Teaser Site

Client: KMT Enterprises
Website: www.valleyofthekings.com | www.valleyofthequeens.com

This teaser site marks the first step in the brand launch of the online web store of the clothing and accessories line respectively called VALLEY OF THE KINGS and VALLEY OF THE QUEENS, Authentic Pharaonic Apparel.

It introduces some of the famous representatives (with extraordinary credentials) who interact with the audience while they diligently perform their appointed tasks throughout the site.

Moreover, it features distinctive navigation icons, a synopsis of the epic story behind the brand, a chance to subscribe for updates and their newsletter, a page that showcases the Valley of the Kings/Valley of the Queens Official Cinematic Poster and probably one of the niftiest features, a link dedicated to the Official Website Soundtrack. It contains a selection of seven short interactive tracks from the double-CD, masterfully composed by Brian LaShure.

The second site...or more aptly, the second phase, is currently in production.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

KMT Brands

click on the image for larger view

Client: KMT Enterprises
Website: www.valleyofthekings.com

These are some of the brands that will shape and identify the upcoming clothing line for VALLEY OF THE KINGS and VALLEY OF THE QUEENS Authentic Pharaonic Apparel. Also included is the primary identity of the client, KMT Enterprises.

Each brand seamlessly incorporates the overall brand statement, giving homage to it's source of inspiration with a modern, sleek re-interpretation, while retaining their own unique stamp of individuality.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

KMT Holiday Greeting Card

Client: KMT Enterprises

Nothing better than a magical sprinkle of branding into one's holiday cheer.

This e-mail holiday greeting card was sent to the many subscribers of the client's teaser web site. The 3D graphic of the VALLEY OF THE KINGS logo not only reinforces the brand, it is also a sneak peek into the exciting direction to come with the second phase of the Grand Brand Launch.

And naturally, it offers a warm happy holiday to the recipients.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Valley of the Kings/Valley of the Queens Official Cinematic Poster

Client: KMT Enterprises

Website: www.valleyofthekings.com

The Architect of this fashion line maintained a level of authentic originality throughout the stunning branding of his line of apparel named, Valley of the Kings and Valley of the Queens, respectively.

The ideology behind the client's brand was infused in this promotional poster. It was composed from dozens of images of authentic Ancient Egyptian artifacts that uniquely depict the epic story behind the brand. Some of the images were obtained from as far away as the Cairo Museum. It serves to ultimately promote the upcoming launch of the web site and consequently, the line itself.

The poster is a 3'x2' waterless offset on 12pt semi-gloss aqueous coated stock.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Valley of the Kings/Valley of the Queens Original Website Soundtrack

Client: KMT Enterprises

Website: http://www.valleyofthequeens.com

VALLEYOFTHEKINGS.COM and VALLEYOFTHEQUEENS.COM are the official dedicated online stores of authentic pharaonic apparel. These modern, designer clothing lines are inspired by the art, culture, iconography and spirit of Ancient Egypt, the world's first Nation-State.

The designer brilliantly captures the mystery, power and unparalleled majestic splendor of Ancient Egypt through the client's authentic branding initiative in this custom packaged 8 fold custom double CD eco wallet set. The centerfold for example, shown in more detail in the link next to the client name, was implemented into a poster composed of images from dozens of authentic Ancient Egyptian artifacts to aid in telling the epic story behind the brand.

The CD consistently compliments the Cinematic Poster as well as promote the web site and consequently, the line itself.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

AMP logo

Client: The Association of Music Producers
Website: www.ampnow.com

The client was looking for a simple, clean yet bold statement to represent the union of professionals from the commercial music industry. Nothing is bolder...in a classic sense...than black and white. The look of the mark was also symbolic on a few fronts. For example, placed side by side, black and white is indicative of a union of a kaleidoscope of backgrounds and ideas (here meant to minimalistically reflect the myriad of musical styles coming together under one banner).

The bold "AMP" in a sleek extended face adds strength and presence. In a subtractive color model, black is essentially all the color wavelengths absorbed—here it is also symbolic of the different music houses joining together.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

AMP Shoot Ad

Client: Association of Music Producers

Full page ad for the Association of Music Producers in the music trade publication, SHOOT.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Bzztby Berkley

Client: Personal

One of the forums I frequent held a friendly "create a killer robot" competition on their site. As such, the parameters were pretty flexible...anything pretty much went, so long as it didn't infringe on anyone's creative rights (or any other copyright for that matter). One's "killer" robot didn't necessarily have to be all that deadly either...a PMS day was sufficient enough (although some submissions ended up being just plain cute).

In less than an hour, Bzztby Berkley was born by way of Adobe Illustrator to a proud organic momma. Armed with his "lens flare" ray and "color-COLOR!" power, he has elements that are inspired by a fictitious "what if" union between the The Jetsons' animated robot maid Rosie and the romantic torch carrying four armed mechanical cartoon co-star, Max (handy bot to Henry Orbit). Think of him as their rebellious seed.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Steel Standing T-shirt Designs

Client: Steel Standing, Inc.

These silkscreen prints were designed for a charitable organization in the wake of 9/11.

The three shirt designs were created with the intent to inspire strength against adversity. The designer took into consideration not only the sensitive nature of the content, but also the correct viewing position of the American Flag.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Steel Standing Poster

Client: Steel Standing, Inc. http://www.allposters.com/-sp/Steel-Standing-World-Trade-Center-Posters_i320251_.htm

Many were moved by the historic tragedy that is 9/11, inspiring people to not only contribute their energy and resources, but also motivating some to express themselves in a unifying gesture of strength against adversity.

Photographer Anthony Whitaker captured this amazing photograph of the remains of the South Tower of the World Trade Center one still morning. He expressed his intention regarding the direction of the poster this way: "The gothic-styled ruin of the South Tower's facade serves as a vivid memorial and inspirational symbol of strength and defiance against terrorism because it refused to fall." So poignant was his quote that it was decided to include it as a caption beneath the image. Proceeds went to charity. Larry Silverstein, leaseholder of the World Trade Center at the time of the attack, owns a 2'x3' poster, which is prominently displayed in his office.

The poster itself was kept simple and clean, letting the framed image speak it's volumes. Bauer Bodoni in caps was selected to compliment the sentiments evoked by the content.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

70's-80's Retro Party Invitation

Client: Mr. and Mrs. Johnson-Thom

The clients required a tailored invitation that identified not one, but two distinct, musical and stylistic eras. The essence of both were harmoniously captured using color, typography typical of those eras and as a touch, two emblems that were synonymous with the 1970's and 80's.

Because their tastes were as distinctive as the individual themes, the clients decided on two versions, one in color and another in black and white. The color version was digitally offset in a weathered natural 100lb. matte stock while the black and white was printed in a slightly tinted speckled grey semi-gloss 100lb. stock.

Note: Some private information have been altered for this online presentation.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Pandy

Client: Pandy Prints

Pandy is the cartoon mascot for Pandy Prints, a start-up stationery, print and paper company. The owner's pooch served as the model for the illustration.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Pandy Prints

Client: Pandy Prints

This cute little caricature of the owner's pup is the representative mascot of a start-up print stationery and paper company. Their range of services are expected to also feature a unique line of shirt designs, crafts and a comic strip.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Goobles

Client: Personal

Ever wonder if turkeys think we taste like bird feed? This little holiday deviant was originally created as a thanksgiving holiday avatar.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Band Tooter

Client: ARCHE•BLogGER
arche-blogger.blogspot.com/2007/06/tooting-your-own-horn-seriesp1.html

This illustration was made for an ARCHE•BLogGER entry titled, "Tooting Your Own Horn."

The hand drawn, then digitally rendered illustration using Adobe Illustrator, incorporated some inspired influences from both Dr. Seuss and from designer Von Glitschka. The loose "doodled" interpretation of the facial features subtly implied that this article was specifically targeted towards people in the design industry.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Egghead

Client: Personal

Created exclusively in Illustrator and partially inspired by Spongebob Squarepants and "Merry Melody" styled cartoons, it was originally created as an aid to help a fellow designer who couldn't find examples of highlights, reflections and shadows for him to practice on.

Egghead looked so cute that I thought I'd include him as another example of my illustrative style.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Seapony

Client: ARCHE•BLogGER
arche-blogger.blogspot.com/2007/01/illustrate-basics.html

What began as a quick side-trip turned into a nifty opportunity to brand my online forum moniker, Seapony. Drawn, scanned, then digitally rendered using Adobe Illustrator CS, the identity-avatar typographically incorporates both the user's surname's initial and the first letter of her forum moniker. The eye colors change depending on the holiday (as with the bottom right version, which depicts Halloween), season, or like an online "mood ring" the general disposition of the user.

The complete history of the evolution of the name and design can be found in the link under the Client name ARCHE•BLogGER, above.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Victorio-Maria logo

Client: Victorio

The client, a photographer, required a clean, one color identity for his web site and miscellaneous collateral. The striking black and white palette compliments his black and white photographic style, while the 3 color version adds a dash of dramatic color.

For this, a monogram-themed "seal" was developed with the initials of the two names occupying the center along with the five point star, which was of personal significance to the client.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Island Vibes logo

Client: Island Vibes

This distinctive 2 color identity was for a small travel company that offered tours to the Caribbean Islands.

The client required a clean, simple mark that was affordable to reproduce in mass quantities for a wide range of promotional collateral. For this reason it was decided to employ an exotic "silhouette" with the sun the only color—an eye catching red that would be arresting at any size.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

ARCHE•BLogGER Identity

Client: Archetype Design Studio
Website: www.arche-blogger.blogspot.com

As stated in the tag line, ARCHE•BLogGER is a visual exploration inside the Creative Mind. The web log strives to highlight various travails and points of interest within the creative communication industry.

The identity is a variant of the designer's main identity. It serves not only as a unique entity to represent the blog, it also incorporates the distinct, trademark letter-form image that visually ties it to the parent brand of Archetype Design Studio.

Two identities were developed—one which serves as the blog's main banner and one which serves as the footer. The latter serves as a means to keep the brand in focus when they scroll down beyond the view of the main banner. Creating two different proportions makes the mark versatile enough where it can serve a myriad of promotional uses.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Archetype Design Studio Identity

Client: Archetype Design Studio
Website: www.archetypedesignstudio.com

This is the flagship logo for Archetype Design Studio. Nearly a year in the making, this identity has in fact three unique variations.

A full, brilliant blue four color identity (blue symbolic not only for the "service" industry—ADS offers the service of design–and the designer's favorite color), an "A filled" one color for such uses as invoices and fax transmittal sheets and a black and white "outline" form for watermarks, among other applications.

As with the designer's online web log logo, ARCHE•BLogGER, this logo also has the ability to be altered using color and still maintain an appearance that's characteristic to the overall brand. The uniquely designed A letter is both symbolic and descriptive of the designer's unique typographic and creative style.

The overall mark's style was designed like a unique, identifiable signet, which was and continues to be used to give personal authority in lieu of a signature.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.