HAFOP Treasures Gala Reception

Client: Health Advocates for Older People
Website: www.hafop.org

Invitation set that included an insert and donation RSVP card for the Health Advocates for Older People's annual Treasurer's Gala Reception honoring Ms. Charlotte Armstrong and Mr. Martin Bergman.
The designer worked within a pre-existing format, communicating retouching, typesetting and layout recommendations through ongoing meetings with the client and designer. Paper stock and colors that best exemplified a light spring feel and their identity's red branding color were implemented to tie the invitation itself to the date which the event was to be held.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

SHF Gala Invitation Set

Client: The Stecher and Horowitz Foundation
Website: www.stecherandhorowitz.org

This invitation, insert (not pictured) and donation RSVP set was designed to promote The Stecher and Horowitz Foundation's 5oth Anniversary Gala and Fundraiser. It followed the save their date postcard mailer.

The Stecher and Horowitz Foundation recently celebrated 50 years of, in their words, incubating talent in the world of classical music. This world-renowned organization also mentor and encourage aspiring young musicians to nurture their career by showcasing their talent to audiences across the country.

To commemorate the occasion, a gold metallic ink was used in this two color piece to reinforce their anniversary year. The designer re-scanned and updated a "gently used" silhouette image of the foundation's two distinguished honorees, celebrated concert pianists Messers. Stecher and Horowitz, which was used to originally commemorate their foundation's 35th anniversary. The back exterior cover features their signature brand, The Competition Egg, created by Theo Fabergé.

Back then, the sihouette scan was printed on a silver metallic paper stock. Printing on a glossy white stock with a gold metallic ink instead afforded the designer the opportunity to use the negative space as a third color, filling in the Steinway logo, piano keys, cumberbunds and other accents on the front and back of the invite "white". This ultimately reinforced their previous branding in a refreshing way, and added a vibrant bit of depth that was appreciated by sponsors, alumni and patrons of then and now. The inside was delicately accented using the same gold ink to compliment the exterior.

The invitation and RSVP were printed on a 100# dull coat cover and (the exterior of the invitation) dry varnished, with pastelle A7 and A2 deckle edged envelopes. The inserts were printed on 28# transluscent vellum with black ink.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Gutenberg Holiday Card

Client: Gutenberg Printing

The client was looking for a corporate, but not sterile feeling, two color holiday card and matching envelope for their clientelle that would stand out when placed together with other holiday cards. The solution was immediate. Instead of choosing different oft used combinations of green, red, blue, silver and gold, take a bold departure and go with a deep candy apple red with black accents.

For this the designer wanted to strike a balance between convention and avant garde. Whilst the colors took a dramatic constructivist direction, the symbolism remained traditionally secure. A non-holiday specific snowflake shape and holly...albeit, black-leafed holly...was implemented to maintain one's focus on the festive message. The use of the color was multi-purposed. Black is said to be the presence of all color, an appropriate symbol for a printing company. The deep red stongly reinforces the holiday warmth of the season (red being associated with Santa, Pointsettias and the like). The snowflake in a dynamic angle radiates from the G letterform, reminding the viewer of the card's theme as soon as they begin to read. The dynamically sloped angle of the red background color shapes the negative space into a vision of a snow-capped landscape, making a two color print job magically look like three.

Inside a simple, thoughtful, warm message of good will was extended to their clients.

The tent card was printed and scored on a 100# two sided lustro dull coat cover stock. The matching A7 envelope was printed on the square flap of a cougar white wove stock.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

SHF Save the Date Mailer

Client: The Stecher and Horowitz Foundation
Website: www.stecherandhorowitz.org

This save the date card was designed to promote The Stecher and Horowitz Foundation's 5oth Anniversary Gala and Fundraiser. It preceded the rest of the invitation set, which was designed a short while afterwards.

The Stecher and Horowitz Foundation recently celebrated 50 years of, in their words, incubating talent in the world of classical music. This world-renowned organization also mentor and encourage aspiring young musicians to nurture their career by showcasing their talent to audiences across the country.

To commemorate the occasion, a gold metallic ink was used in this two color piece to reinforce their anniversary year. The designer created an Art-Deco inspired feel through the use of typography and by digitally illustrating a partial outline of the inside overhead view of a grand piano. It formed an industry-unique frame for the image of the foundation's two distinguished honorees, celebrated concert pianists Messers. Stecher and Horowitz. The illustration was also repeated on the other side in gold ink to separate the return address information from the recipient's, and to reinforce the Art-Deco inspiration, their golden anniversary, and the musical genre itself.

The entire piece was printed on a 100# two sided semi-coated carolina cover stock. Although a gloss covered stock would have made the gold pop more, using it would have increased the probability of mutilation while in transit because the glossy stock often "slips" and gets caught in the post office's many conveyor belts. Using a matte stock (which offers the least occurance of mutilation in transit) would not have given the halftone image enough pop and detail.

©2009 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Change Of Address Card

Client: J.D.

copy has been changed to preserve privacy.

The flourish on the change of address card is pen and ink. It serves a functional purpose as well as an aesthetic one. It forms both a dividing element and frame between the contact information and the heading. It also compliments the off-centered typographic layout, conveying a bit of casual warmth which is perfect for the targeted recipients.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

Baby Shower Invitation

Client: A. Thom
names and information changed to preserve privacy.

The client requested a tropical vibe which also marked the gender of the soon-to-be newborn.

The theme of "Three is a Magic Number" was inspired in part by (now owned by) Disney's School House Rock's tender tune of the same name, which taught children their three times tables and to a minor degree, the symbolic significance of the number of three in history.

This will be the couple's third (and I have been told "last") child. It was also a sweet way to include the other two small children in the imminent arrival of their sister and on a more subtle level, included the entire family in one form or another on the invitation.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

KMT Holiday Greeting Card

Client: KMT Enterprises

Nothing better than a magical sprinkle of branding into one's holiday cheer.

This e-mail holiday greeting card was sent to the many subscribers of the client's teaser web site. The 3D graphic of the VALLEY OF THE KINGS logo not only reinforces the brand, it is also a sneak peek into the exciting direction to come with the second phase of the Grand Brand Launch.

And naturally, it offers a warm happy holiday to the recipients.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.

70's-80's Retro Party Invitation

Client: Mr. and Mrs. Johnson-Thom

The clients required a tailored invitation that identified not one, but two distinct, musical and stylistic eras. The essence of both were harmoniously captured using color, typography typical of those eras and as a touch, two emblems that were synonymous with the 1970's and 80's.

Because their tastes were as distinctive as the individual themes, the clients decided on two versions, one in color and another in black and white. The color version was digitally offset in a weathered natural 100lb. matte stock while the black and white was printed in a slightly tinted speckled grey semi-gloss 100lb. stock.

Note: Some private information have been altered for this online presentation.

©2008 Dagmar Jeffrey. All designs are under their respective copyright. All rights reserved.